US’ Adelphic opts for Rubicon Project’s programmatic platform

In Digital OOH By M4G Bureau - October 09, 2017

The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground

Admedia Nexus Expands to 30 Sites

In Digital OOH By M4G Bureau - October 08, 2017

From October, the media owning firm will increase key sites from 18 to 30 at UK’s top 20 conurbations

Appy makes a big splash on OOH canvas in a new avatar

In Campaigns By M4G Bureau - October 07, 2017

Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats

Local real estate brands build up equity on Mumbai Central Line during festive season

In OOH News By Amaan Kazmi - October 06, 2017

The majority of the real estate firms are reaching out to this audience with affordable housing propositions

‘If planned well, OOH delivers big impact’

In Viewpoints By Bhawana Anand - October 05, 2017

Van Heusen, a high-end clothing brand, took the OOH route to make an impactful brand presence in the inner-wear segment. The brand directed a sizeable share of its ad spends on OOH in Delhi NCR market. Ashish Jajoo, VP & Brand Head – Innerwear Business, ABFRL talks about the brand’s outlook on OOH advertising, in conversation with Bhawana Anand of Outdoor Asia.

Greater Chennai Corporation mulling over bringing OOH back on streets

In OOH News By Bhawana Anand - October 05, 2017

Internal discussions are reportedly underway to explore reviving outdoor advertising in the city of Chennai

Rhino adorns billboards with handcrafted idols & figures during Puja

In Campaigns By Bhawana Anand - October 05, 2017

The wires and cables brand worked with Metro Sign and artists in creating unique billboard branding where only hardboard and thermacol were used

Tanishq unveils Aagomoni collection on OOH

In Campaigns By Ria Banerjee - October 04, 2017

The brand used a variety of OOH formats that included hoardings to branded mobile vans

Xtreme Media introduces economical LED mesh

In OOH Solutions By Bhawana Anand - October 04, 2017

The new 55m LED mesh, a flexible LED display screen that is lightweight, semi-transparent, IP 65 protected (water, dust & humidity resistant) LED system allows brands to display text, graphics and video animations in full colour (RGB)

JCDecaux wins rights for Stockholm’s e-bike sharing network

In OOH News By M4G Bureau - October 02, 2017

The contract includes the design, installation and maintenance of 5000 e-bikes at 300 dock less e-parking bike stations. These e-bikes are GPS connected and the service is fully application based for smartphone use easing and enhancing the bike users experience.