Agra OOH industry body elects Board members

In OOH News By Bhawana Anand - October 26, 2017

Amit Khatri re-elected as President of Agra’s Outdoor Advertising Association, and Amerish Nath is once again VP

IOAA North India Chapter meeting in New Delhi on Oct 27

In OOH News By M4G Bureau - October 25, 2017

The agenda includes election of a Chairman for the meeting, presentation of the objectives of the Chapter, discussion on the immediate tasks at hand for the Chapter, election of the Chapter President, Chapter Secretary and Chapter Treasurer, appointment of Committees

Kansai Nerolac turns conveyer belt into colourful moving shade card

In Gallery By M4G Bureau - October 24, 2017

On the day of Diwali, passengers waiting to collect their bags at the conveyor belt also received gifts from the advertising brand

Kansai Nerolac turns conveyer belt into colourful moving shade card

In Campaigns By M4G Bureau - October 24, 2017

On the day of Diwali, passengers waiting to collect their bags at the conveyor belt also received gifts from the advertising brand

Chanel checks into Munich Airport to promote new fragrance

In Digital OOH By M4G Bureau - October 24, 2017

The French fragrance-to-fashion house’s campaign uses a digital media façade and five branded columns with LED backlighting in the post-security area in Terminal 2 of the airport

Soccer mania writ large on Kolkata OOH ahead of FIFA U-17 World Cup finals

In Campaigns By Ria Banerjee - October 24, 2017

Multiple OOH formats like hoardings, billboards, cutouts, unipoles, gantry, bus branding, tram branding, metro coach branding, pillar branding, standees, bqs, traffic signals, police booth, kiosk, college bus branding, vessel branding, selfie stands, LED displays, overheads, L-shaped and T-shaped gates have been used

Audi drives contextual advertising on DOOH in UK

In Digital OOH By M4G Bureau - October 21, 2017

The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location

2,000 sq.ft Piccadilly Circus billboard programmed to flash ads as per audience profile

In Digital OOH By M4G Bureau - October 20, 2017

Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.

DOOH continues northbound journey in Australia

In Digital OOH By M4G Bureau - October 18, 2017

Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement

Australia’s APN Outdoor brings on board James Warburton as chief executive

In OOH News By M4G Bureau - October 17, 2017

Warburton has held chief executive roles with V8 Supercars, Ten Network and Universal McCann