Apple’s iPhone X banks on high brand recognition

In Campaigns By M4G Bureau - November 29, 2017

The iPhone X OOH campaign running in India is part of a global campaign – the brand has installed look-a-like billboards across global markets like Tokyo, San Francisco, London, Toronto that feature just the phone images

The LEGO group appoints Initiative as global media agency

In OOH News By M4G Bureau - November 28, 2017

Earlier this year reinvented, the agency bags third account of LEGO following the Carlsberg win and retaining the Amazon business

Nagpur OOH businesses facing stiff headwinds, growth prospects rather grim

In OOH News By Amaan Kazmi - November 28, 2017

As media investment opportunities dry up and advertising brands pull back spends, media owners in Nagpur are running out of options to stay afloat in business. A common industry platform to remedy the situation is perhaps the need of the hour, say some owners

Xtreme Media’s ‘Play’ digital signage media player cut out for DOOH

In OOH Solutions By Amaan Kazmi - November 27, 2017

The ‘Play’ series can be used to manage either few screens for indoor applications or a huge network of displays installed across the city. The XM series can be wired to the screens without much cabling which makes it a robust, compact and economical digital signage media player

Pratheeksha Bus Shelters Kerala to discuss BQS plan with state govt on Nov 28

In OOH News By M4G Bureau - November 27, 2017

The company has submitted a plan for 500 locations. As per the industry sources, the state government will share their viewpoints on the plan based on which the plan will be implemented by the SPV company

Australia’s Telstra payphones to double up as DOOH units

In Digital OOH By M4G Bureau - November 27, 2017

JCDecaux Australia has renewed its partnership outdoor advertising agreement with Telstra for 15 years. This new contract includes 1,800 payphones in the 5 capital cities (Sydney, Melbourne, Brisbane, Adelaide and Perth) covering 64% of the Australian population and 77% of advertising spend

Building projections brightly light up Lumieres Hong Kong Festival

In OOH Solutions By M4G Bureau - November 25, 2017

The festival features three nights of light installations, video projections, art pieces and dining to experience Hong Kong in a bright new light

Marriot, Renault foremost advertisers at Coimbatore Airport

In OOH News By M4G Bureau - November 24, 2017

Coimbatore airport has emerged as a strong brand advertising destination with passenger traffic clocking 1.3 million annually; Times OOH holds exclusive media rights at Coimbatore and Trichy airports

DTC initiates discussion with OOH industry on enhancing the corporation’s media attractiveness

In OOH News By Bhawana Anand - November 24, 2017

Five companies participated in the meeting to offer suggestions on matters like advertising area, tender duration and exclusivity of rights; the suggestions will be duly presented to the higher up officials of DTC

Steora’s smart, digital street bench adds new dimension to street furniture

In Gallery By M4G Bureau - November 23, 2017

With Steora® Urban street benches, developed & promoted by the Croatian firm, users can upload videos or pictures to chosen benches and set campaign duration and frequency. Video campaigns can also be connected to a Wi-Fi homepage, so that bench users can see the same campaign on their smartphones