Results For "US"
3359 News Found
Outdoor norms relaxed for promotion of UP Investors Summit 2018
In OOH News By M4G Bureau - February 20, 2018
Industry sees the relaxation as a temporary step, uncertain about how the tide will change for OOH business in the city of Lucknow
Digital OOH powers oOh!media’s strong H1 performance
In Digital OOH By M4G Bureau - February 19, 2018
Digital revenue as a percentage of total revenue rose to 59.8% for the full year, up from 45.6% for the year before, superceding traditional format as the majority revenue earner, and extending the strong first half gains in revenue from oOh!media’s digital network of 8,000 screens
Tanishq crafts a glittering outdoor presence
In Gallery By M4G Bureau - February 16, 2018
OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as to cover all arterial routes and important touchpoints in the target cities
‘Business consolidation augurs well for OOH’
In OOH News By M4G Bureau - February 16, 2018
OOH leaders observed at the Karnataka Talks OOH conference held in Bengaluru that consolidation of OOH business will usher in improved across-the-board industry compliance, increase media rates and boost client confidence in the medium
Tanishq crafts a glittering outdoor presence
In Campaigns By M4G Bureau - February 16, 2018
OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as to cover all arterial routes and important touchpoints in the target cities
Happy mcgarrybowen wins integrated creative and media mandate for BharatBenz Trucks and Buses
In OOH News By M4G Bureau - February 15, 2018
The agency has been brought on board to manage the integrated mainline and digital communication mandate for BharatBenz trucks and buses, along with the media duties for the brand
On-train ads trigger immediate purchase
In Research By M4G Bureau - February 15, 2018
New research reveals a quarter of rail commuters using mobiles to shop on the move
One voice a must for industry, say Karnataka OOH leaders
In OOH News By Bhawana Anand - February 15, 2018
S M Jawad, Director, Ad Links, Vishwanath R Naik, Director, Pinnacle and Pradeep Kumar Kokkanti R, CMD, Vijaya OOH Media said in unison that the industry’s key constituents need to come together and articulate the common issues on one voice. The session was chaired by Indrajit Sen of IOAA
Ad World acquires transit, public utility media in MP
In OOH News By Bhawana Anand - February 15, 2018
The MP-based OOH firm has bagged new contracts for advertising on bqs, BRTS buses and a new media – CTPT
‘Value addition, right pricing, self-regulation, tech infusion will augment OOH growth’
In OOH News By Bhawana Anand - February 14, 2018
Abhijit Sengupta, CEO, OAP, Atul Shrivastava, Group CEO, Laqshya Media Group, Fabian Trevor Cowan, President, Posterscope India and Jayesh Yagnik, COO, MOMS Outdoor Media Solutions discuss ‘How best can Karnataka OOH draw maximum brand spends’