Australia’s Vinyl Council identifies novel PVC ad banner recycling options

In OOH News By M4G Bureau - March 15, 2018

An ambitious research project spearheaded by the Vinyl Council of Australia has identified novel recycling applications in a bid to make use of the 1.2 million m² of PVC advertising banners sent to Australian landfills every year.

DMRC Pink Line will be a go-to destination for youth-focused brands

In OOH News By M4G Bureau - March 15, 2018

With the opening of this section, the South Campus of Delhi University is connected by Metro to the university’s North Campus; Durgabai Deshmukh South Campus station will be a major transport hub for students attending colleges in the South Campus

DMRC invites bids for media rights on Yellow Line

In OOH News By M4G Bureau - March 14, 2018

The exclusive rights inside Metro stations will be awarded for a period of 9 years on ‘as is where is basis’; The tender document may be submitted until April 12, 2018

‘Transport advertising steers Russian OOH growth’

In Viewpoints By Rajiv Raghunath - March 12, 2018

Alexander Epin, Head & Co-Owner of TMG (Transit Media Group), Russia’s largest transit media operator, talks about the company’s outlook on transit media advertising

SC restores Guju Ads’ rights on Juhu hoardings

In OOH News By Bhawana Anand - March 12, 2018

Bhavesh Bhinde, Director, Guju Ads explains the process that was followed in the grant of contract for the hoardings, reckons that opposition to erection of the sites stemmed from business rivalry in the OOH space

Mumbai, Delhi airports top ASQ Asia-Pac rankings

In OOH News By M4G Bureau - March 12, 2018

ACI World announces the ranking of world's top airports for customer experience in 2017; the number of new award winners reflects increased competition amongst airports

Zippo Lighters painted the OOH canvas with creativity

In Campaigns By M4G Bureau - March 10, 2018

The innovative humongous masterpiece was centred on an engaging video content series entitled Ben Eine x Zippo: An Unconventional Canvas

Women outdoorians celebrate Women’s Day with zest

In OOH News By Bhawana Anand - March 09, 2018

The industry looks male-dominant from the outside, but women entrepreneurs and professionals in the OOH domain absolutely enjoy the level playing field

‘DOOH will spur OOH growth in India’

In Digital OOH By M4G Bureau - March 08, 2018

A panel discussion on digital OOH at the FICCI-FRAMES organised in Mumbai brought forth the compelling factors that will drive digital OOH growth in India

Govt planning for massive expansion of Metro networks

In OOH News By M4G Bureau - March 07, 2018

Government is planning for over 700 kilometres of Metro network over the next 5 years, with a vision of establishing Metro systems in 50 cities