Agra MC specifies locations for hoardings in city

In OOH News By Bhawana Anand - April 26, 2018

The move will help the civic body to root out unauthorised media sites, but the ease of doing business at the specified locations would depend on the terms laid down in the tenders

There is a big market for second-hand flexes: Swabhimaan

In OOH Solutions By Bhawana Anand - April 25, 2018

The NGO is associated with various high-buzz events like IPL, Pinkathon and TCS 10K Marathon to collect and recycle their flex banners and make 1,000 bags per month

Transparent LED screens hold promise for OOH

In OOH Solutions By M4G Bureau - April 23, 2018

Manufacturing firm Yuchip maintains that in addition to the extremely high market value, transparency, lightness, fashion, aesthetics and other characteristics of the transparent screen help it gain an appreciation of many exclusive clients

‘Airports are an incredibly efficient media environment’

In Viewpoints By Rajiv Raghunath - April 21, 2018

Robbie Dery, Group Director, oOh! Fly, the airport media arm of Australia’s oOH!, shares his thoughts on the different dimensions of airport advertising and how digital media is transforming the business

SDMC opens tender for Unipole Cluster & Toilet Blocks

In OOH News By M4G Bureau - April 20, 2018

The tender property spread across major locations of Delhi & NCR will be given for 3+2 years of duration

‘OOH plus mobile retargeting works well for QSR brands’

In Research By M4G Bureau - April 20, 2018

When OOH leverages aggregated and anonymised mobile location data, the medium will offer quick-service advertisers a highly visible and measurable medium that drives sales directly to franchises

Hasiru Dala Innovations partners RCB, others in flex recycling

In OOH Solutions By Bhawana Anand - April 20, 2018

Hasiru Dala Innovations—a non-profit engaged with marginalised waste workers in Bengaluru, handles the complete waste management at the Chinnaswamy Cricket Stadium, and transports the used flex to another NGO Swabhinann

JCDecaux Australia partners with Seedooh to verify OOH campaigns

In Digital OOH By M4G Bureau - April 18, 2018

Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners

Railway media packages run out of steam

In OOH News By Bhawana Anand - April 18, 2018

Advertising rights will likely be handled by the various commercial divisions all over again

OOH industry continues to bear burden of inconsistent, arbitrary ad taxes

In OOH News By Rajiv Raghunath - April 18, 2018

Why must different civic bodies apply different tax norms when the purpose of GST implementation was to bring about uniformity in taxes?