Results For "US"
3359 News Found
Need to step up search for alternative materials, say Kerala media owners
In OOH News By Bhawana Anand - May 10, 2018
Industry leaders in the state believe there is no need to panic in the face of a likely ban on use of PVC flex for advertising; rather the effort should be to identify alternative materials
Oreo makes ‘Twist, Lick, Dunk’ ritual global with new campaign
In OOH News By M4G Bureau - May 10, 2018
Oreo brings India together with its global ‘Oreo People’ campaign. The brand rolls out new global campaign, simultaneously across 50 markets in AMEA, LA, MEU, localizing with nuances to drive relevance
All-party meet in Kerala backs ban on use of PVC flex for advertising
In OOH News By M4G Bureau - May 09, 2018
K T Jaleel, Minister for Local Self-Governments, Government of Kerala, K.T. Jaleel, who presided over the meeting, reportedly said a final decision on the ban would be taken after assessing the feedback to the proposal put forth by a committee constituted to evaluate the impact of the ban
Geopath launches enhanced ratings & audience location measurement platform
In OOH News By M4G Bureau - May 09, 2018
The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to plan, measure and derive value from OOH campaigns
Agra media owners approach Mayor for friendlier norms
In OOH News By Bhawana Anand - May 09, 2018
Media owners maintain that the minimum business turnover set for companies participating in the tender for unipoles is curbing the industry’s participation in the bid
IOAA intensifies action on illegal sites; to report matters directly to brands
In OOH News By Rajiv Raghunath - May 07, 2018
In a circular sent to its members and specialist agencies, IOAA has stated that it shall directly write to brands that have used any unauthorised outdoor site in any market for ad displays; if the ad displays are not removed within a week of the intimation, IOAA shall forward the information to the concerned municipal body
ITW Consulting bags sole stadium branding rights for India-Ireland T20I series
In OOH News By M4G Bureau - May 04, 2018
This exclusive deal will deliver all broadcast production and have secured advertising revenue through in-ground advertising rights during the matches.
Dabur Hajmola innovatively engages college youth
In Campaigns By M4G Bureau - May 04, 2018
The set up created inside the campus gave the brand a chance to engage a huge number of students and create a direct contact to further translate it into sales.
Global managers to address FEPE International Sorrento Congress
In OOH News By M4G Bureau - May 04, 2018
FEPE Congresses look at the big issues impacting the global OOH industry and also offer delegates valuable insights into the business of navigating such a rapidly-changing world, says FEPE Executive director Bob Wootton
Contextual approach worked for us: Coca-Cola India
In OOH News By Bhawana Anand - May 04, 2018
The OOH advertising too was set in regional contexts, and that worked for the brand