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3356 News Found
Continental Coffee teams up with Platinum Outdoor to deliver an 'Xtra Strong' 3D anamorphic campaign
In Campaigns By M4G Bureau - January 04, 2024
Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.
Qatar’s Elan Media to integrate DOOH inventory with LMX SSP
In Digital OOH By M4G Bureau - January 03, 2024
Jaber Al Ansari, ELAN Group CEO, says: “This move aims to establish a robust programmatic media buying model in Qatar."
‘We can expect to see 12-15% increase in business’
In OOH News By Rajiv Raghunath - January 02, 2024
Jayesh Yagnik, CEO, MOMS OOH sees technology playing a pivotal role in the OOH growth process
‘Top-of-the-mind recall critical for demand generation, supply management’
In Gallery By - January 02, 2024
Saibal Biswas, SVP & Head of Marketing , Partnerships and PR, MediBuddy talks about the digital healthcare platform’s approach to brand building, engagement with suppliers, and making MediBuddy services affordable and accessible to a billion Indians in an exclusive interview with Rajiv Raghunath. Presenting Part 1 of the interview.
TheSmallBigIdea ushers in ‘Merry Christmas’ bomhomie
In Campaigns By M4G Bureau - December 29, 2023
The marketing team employed unconventional tactics with volunteers holding placards next to ‘Merry Christmas’ branding
Khushali Jani winner of 2nd M4G OOH Quizathon, Pooja Shetty is Runner-up
In OOH News By M4G Bureau - December 27, 2023
Khushali wins a cash prize of Rs 20,000 and Pooja Rs 15,000
Khushi Advertising crafts marketing extravaganza for Salaar – Ceasefire
In Campaigns By M4G Bureau - December 26, 2023
From the towering 120 ft. cut-out of Prabhas that commanded attention in popular malls, to the dominating omnipresence across major cities in India, the campaign immersed audiences in the enchanting world of Salaar.
‘OOH growth expectations leaning towards double-digit’
In OOH News By Rajiv Raghunath - December 26, 2023
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that OOH has sustained its position as a pivotal medium for creating impact across various categories
KL-based Unicom Marketing launches pDOOH on LED trucks powered by LMX
In Digital OOH By M4G Bureau - December 21, 2023
Unicom uses the LMX CMS to dynamically manage and tailor content
ideacafe brings on board Viren Yadav as Lead Integration Specialist
In OOH News By M4G Bureau - December 20, 2023
Viren brings with him 15+ years of OOH industry experience and has worked with some of the top advertising brands in planning and executing their campaigns.