‘Airline media is growing just as fast as airport media’

In Viewpoints By M4G Bureau - June 05, 2018

Atin Gupta, Managing Director, Atin OOH & Promotions, underscores the growing potential of airline media and how in-flight infotainment is a great consumer engagement opportunity

‘Malpractice by site owner a blot on industry image’

In OOH News By Bhawana Anand - June 05, 2018

Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still, the media owner replaced the Samsung campaign creative with a political campaign twice in the period the Samsung campaign was meant to be displayed

Gogia Print-O-Grafix adds eco-friendly machine to its kitty

In OOH Solutions By M4G Bureau - June 05, 2018

The machine prints on backlit fabric, acrylic, glass and metal

Mobile internet use has eroded consumption of all other media: Zenith’s Media Consumption Forecasts 2018

In Research By M4G Bureau - June 04, 2018

Time spent at the cinema increased 3% between 2011 and 2018 as cinema owners have invested in more screens and a better experience for visitors

‘DOOH campaigns ensure strong brand recall’

In Viewpoints By Ria Banerjee - June 02, 2018

McNROE Consumer Products, a Kolkata based FMCG firm, has demonstrated a keen interest in using digital and other innovative OOH formats. Srinath Balakrishnan, Senior Brand Manager, McNROE Consumer Durables shares his perspectives on OOH advertising.

Ex-Posterscope Global President Annie Rickard plans own consultancy practice

In OOH News By M4G Bureau - June 01, 2018

The consultancy practice will be focused on providing advice and guidance to the OOH sector in particular and the broader media industry

Hindustan Publicity & Focus Media bag media rights at 16 stations on Delhi Metro Line 2

In OOH News By M4G Bureau - May 31, 2018

The advertising rights for 16 stations on DMRC’s Yellow line have been bagged by Hindustan Publicity and Focus Media in a joint venture. Line 2 is an important travel route for commuters from North & Central Delhi to South Delhi & Gurgaon

Khushi Advertising acquires exclusive rights at Madurai Airport

In OOH News By M4G Bureau - May 30, 2018

Along with building up enhanced advertising opportunities inside the airport, the company is also installing LED billboards outside the premises

DTC opens tender for bus wrap branding

In OOH News By M4G Bureau - May 30, 2018

The tender includes various buses in depots falling under North/East MCD and New Delhi Municipal Committee Jurisdiction area for a period of five years

JCDecaux SA signs exclusive pact with CiR for global airport intelligence

In OOH News By M4G Bureau - May 30, 2018

The agreement with CiR gives every JCDecaux airport direct access to the global passenger and traffic information of 550 airports