OAC 2018 to feature an Open House with IOAA

In OOH News By M4G Bureau - July 05, 2018

The Open House deliberations will focus upon regulatory matters (licensing policies, imposition of taxes with retrospective effect &/or new taxes / duties leading to unmanageably high cost base, curbs on use of PVC flex/vinyl) and payment irregularities

BVG’s OOH Media establishes domineering presence in Pune

In OOH News By Bhawana Anand - July 05, 2018

The OOH firm has bagged rights on 850+ bqs, 100 hoardings, media at 119 BRT bus stations, among others

Indian Roads Congress Secy Gen SK Nirmal to address OAC 2018

In OOH News By M4G Bureau - July 04, 2018

Sanjay Kumar Nirmal who has been associated with IRC for more than 30 years will share his perspective on how OOH industry can complement the roads infra development

'Contextual Advertising Industry to reach worth USD 125.79 billion in 2018'

In Research By M4G Bureau - July 04, 2018

The growth of this market is driven by the increasing number of social media users, personalised marketing strategies and growing trend of mobile advertisement among others.

UK’s Exterior Media to market The Picture Works’ in-pub formats in Ireland

In Digital OOH By M4G Bureau - July 02, 2018

Exterion Media will take responsibility for the sales and marketing of I-Sites, The Picture Works network of nationwide in-Pub advertising formats, with a key focus on developing mobile and digital projects

Kerala Tourism promotes the picturesque state

In Campaigns By M4G Bureau - July 02, 2018

The campaign brings out the scenic beauty of the state, targeting young travel enthusiasts to visit the God’s Own Country

‘A lot of R&D went into developing this platform’

In Viewpoints By Rajiv Raghunath - July 02, 2018

Cab Digital Media is a 100% Australian-owned and operated start-up OOH company. The promoters spent some three years perfecting the transit digital OOH format TaxiLive with the goal of creating a highly versatile OOH platform in Australia. Shafiq Khan, Founder & Managing Director, Cab Digital Media, and Najeeb Khan, Head of Sales and Partnerships, Cab Digital Media, talk about the firm’s business journey

Vyoma Media appoints Vandana Sharma as Business Head East

In OOH News By M4G Bureau - June 29, 2018

Vandana has over 20 years of experience in financial services and business development. Prior to joining Vyoma, she was working with Signpost India as General Manager - East handling Sales and Revenue for Kolkata Airport

OAA 2018 judging enters 2nd leg, Jury meet in Mumbai

In OOH News By M4G Bureau - June 28, 2018

The Jury, chaired by corporate industry leader Lloyd Mathias, will shortlist the entries and then take decisions on awarding the metals

Bengaluru Division, SW Railway calls for Pre-Bid Meeting on June 28

In OOH News By M4G Bureau - June 27, 2018

At the Pre-Bid Meeting, scheduled at 3PM on June 28, 2018, OOH media industry’s queries relating to the tender floated by the Division for the award of commercial publicity rights in Group(s) I to X in the Bengaluru Division for a period of 10 years will be discussed