EDMC signs MOU with SDMC to replicate OOH policy

In OOH News By Bhawana Anand - August 30, 2018

EDMC will consult SDMC on various OOH related matters such as tenders, media formats, and media pricing

OOH business recovery will take some time coming in Kerala

In OOH News By Bhawana Anand - August 29, 2018

Rajesh Kumar, Director, Chitra Painters says that while the media assets as such have not been damaged in most cases, the business hit in the Onam season is hurting the industry

OLX now targets media agencies, brands

In Campaigns By Bhawana Anand - August 29, 2018

The online classified brand targets mainline agencies to promote their advertising business in the main metro commercial hubs

‘Robust measurement metrics most vital to OOH business’

In Viewpoints By Rajiv Raghunath - August 25, 2018

Kym Frank, President of Geopath, a not-for-profit, tripartite organisation (equally representing the buy and sell side of the OOH industry in the US) that powers a smarter OOH marketplace through state-of-the art audience location measurement, insights and market research innovation, talks about how technology is transforming the OOH business in ways that never seen before

Fevicryl takes art to the streets

In Gallery By M4G Bureau - August 24, 2018

The bus shelter in Mumbai creative was painted by 26 adults and 7 children giving a platform to art enthusiasts to unleash their creativity

GJEPC highlights industry’s stellar achievements

In Campaigns By M4G Bureau - August 24, 2018

The gems & jewellery industry body’s campaign portrays the industry as “A Valuable Asset to India”

BBMP ad policy likely to submitted by Aug 31

In OOH News By M4G Bureau - August 22, 2018

BBMP will submit its advertisement policy by August 31 after finalising it by August 23 and getting necessary clearance from the state government

UK’s OOH revenue up 1.5% YOY

In Research By M4G Bureau - August 22, 2018

The OOH industry remains resilient in Q2 2018; DOOH saw a revenue growth of 6.4%

Dr. Velumani inspires OOH industry at OAC 2018

In Gallery By - August 21, 2018

Chairman of Thyrocare, Dr A Velumani shared his life journey, beginning from the childhood till date, where he explained that Leaders are made, not born

Tim Bleakley shares factor responsible to make an iconic site

In Gallery By - August 21, 2018

The CEO of Ocean Outdoor addresses the Indian OOH Industry during his session on how iconic DOOH changed the rules globally during his session