Raju Markandeya joins V>ENGAGE as CEO

In OOH News By M4G Bureau - December 13, 2018

The ex-COO of Kinetic Advertising will be focused on reinforcing the Group’s existing client base with innovative technology backed solutions

LG Electronics launches iconic signage at Ambience Mall, Delhi

In Digital OOH By M4G Bureau - December 12, 2018

Along with presenting top-notch 4K content, the signage can be used for creating immersive AR experiences

Dentsu Impact, We Are Water Foundation launch campaign to stop open defecation

In Campaigns By M4G Bureau - December 11, 2018

The campaign launched on World Toilet Day drove home the message in an impactful manner by using a railway track in toilets

‘We see a huge potential in Indian market’

In Viewpoints By Rajiv Raghunath - December 10, 2018

Miz Rahman, EMEA Sales Director, Broadsign, sees strong business opportunities in India’s fledgling DOOH market

OOH the only traditional medium to grow in 2018, says MAGNA report

In Research By M4G Bureau - December 07, 2018

The MAGNA report on global advertising market trends says that DOOH NAR grew by +16% this year to reach $5.7 billion

Wrestling it out on OOH

In Campaigns By M4G Bureau - December 07, 2018

The new ‘Kusti’ campaign executed by Outsight Xp promotes Dixcy Scott’s association with the Maharashtra Kusti League

Meet the new ‘Bijness Bhai’ in town

In OOH News By M4G Bureau - December 06, 2018

The campaign by cloud platform major GoDaddy revolves around the partnership with M.S Dhoni to digitally support emerging businesses in the country

Chandigarh MC to frame policy for unipole

In OOH News By M4G Bureau - December 06, 2018

The draft will be presented to the general house of the Corporation this month

Brite Neon Signs bags sole ad rights at Ludhiana rly stn

In OOH News By Bhawana Anand - December 06, 2018

The bid win is integral to the company’s stated focus on acquiring key media assets in the northern markets

Posterscope launches unique real time digital OOH platform

In OOH News By M4G Bureau - December 05, 2018

Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played on digital screens