SBI Life Insurance launches programmatic DOOH campaign

In Digital OOH By M4G Bureau - January 10, 2019

WATConsult & AMNET innovate for SBI Life’s campaign & foray into digital programmatic OOH using the hook of a New Year moment to enhance the brand’s proposition in a unique way

DAN to handle media accounts of Oppo, OnePlus

In OOH News By M4G Bureau - January 10, 2019

The agency will handle the traditional, digital and OOH advertising of the two brands

Prakash Arts upgrades Vijayawada Airport media

In OOH News By M4G Bureau - January 09, 2019

In leveraging the business opportunities that stem from the airport passenger traffic growth, the OOH firm has significantly upgraded the media assets there, by installing wall sites, hanging sites, scrollers, digital displays, among others

THAI airline captures South Mumbai on fleet

In Gallery By M4G Bureau - January 08, 2019

BEST Bus branding came out as an effective option to target south Mumbai masses

US’ MediaMath, Place Exchange join hands for OOH programmatic omnichannel campaigns

In Digital OOH By M4G Bureau - January 08, 2019

Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels

Hindustan Publicity augments SDMC’s new street furniture, public conveniences

In OOH News By Bhawana Anand - January 07, 2019

The company holds the advertising rights for 7-year duration

THAI airline captures South Mumbai on fleet

In Campaigns By M4G Bureau - January 05, 2019

BEST Bus branding came out as an effective option to target south Mumbai masses

SDMC floats new tenders for media allotment

In OOH News By M4G Bureau - January 03, 2019

A new tender floated for allotment of advertisement rights on flags, MUPIs, other advertising instruments, LED screens and through product displays in market clusters in South & Central zones

Plans for 7 upgraded DTC bus terminals with high quality media on anvil

In OOH News By M4G Bureau - January 03, 2019

DTC has floated a tender for modernisation of the Nehru Place bus terminal

1st Transit Media Talks Conference in Mumbai on Feb 28

In OOH News By M4G Bureau - January 02, 2019

The 1st Transit Media Talks Conference, to be organised at Courtyard by Marriott hotel in Mumbai on February 28, 2019, will direct focused attention on the big media investment opportunities in the transit segments, viability of transit media investments in the medium- to long-term, and ways to enhance the attractiveness of transit media for brand advertising