‘Transparency, automation will drive OOH growth in Malaysia’

In OOH News By M4G Bureau - January 25, 2019

59 billboard owners deliberate upon the ways to grow the OOH business

DTC invites bids for bus wrap rights

In OOH News By M4G Bureau - January 25, 2019

The rights will be awarded on 1,157 buses linked to 10 depots

Now showing Zee5’s ‘Parchayee’ on OOH

In Campaigns By Shradha Mishra - January 24, 2019

The campaign seen in Mumbai brings out some vital horror elements of the show to generate curiosity and suspense

Pioneer Publicity bags co-branding rights at 6 DMRC stations

In OOH News By M4G Bureau - January 24, 2019

Jagran Engage, Explomedia, Media 24x7, and Ayan Media have also won the rights at select DMRC stations

Sapphire Media Services adorns new identity

In OOH News By Bhawana Anand - January 23, 2019

The new logo reflects the broadening horizons of their business

‘OOH is becoming increasingly data-rich’

In Viewpoints By Rajiv Raghunath - January 22, 2019

Brendon Cook, CEO, oOh!media, Australia talks about how data and technologies are transforming the medium

OOH will continue to steal a march on other media: Tim Bleakley

In Viewpoints By Rajiv Raghunath - January 21, 2019

As conscious brands apply caution to safeguard themselves from the rise of fake news and address online brand safety concerns, they will migrate to those channels best placed to deliver strong messages, says Tim Bleakley, CEO, Ocean Outdoor, UK

1st Transit Media Talks Conference in Mumbai on Feb 28

In Gallery By - January 19, 2019

OOH stakeholders to chart the growth map for India’s transit media industry

Display Metrics India unveils OOH metrics development roadmap

In OOH News By Rajiv Raghunath - January 18, 2019

Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA

Futek Digital installs LED screens at South Delhi market

In Digital OOH By Bhawana Anand - January 18, 2019

The company focuses on digital expansion with the launch of large format digital screen installed at Delhi’s GK1 M Block Market