It’s all wall paintings rather than hoardings in West Bengal

In OOH News By Ria Banerjee - April 08, 2019

Political parties in West Bengal cut down on hoardings and other large formats due to the ECI recommendation on less usage of PVC for election campaigning this year

OOH ad sales grew by +8.5% in US in 2018: Magna report

In Research By M4G Bureau - April 08, 2019

The report shows that OOH is the only linear media type to experience consistent organic revenue growth

Matching music and mood- Spotify’s new campaign is hyper – localised for better audience engagement

In Gallery By - April 04, 2019

The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base

Indian Railway divisions invite advertising tenders

In OOH News By M4G Bureau - April 04, 2019

The advertising contracts will be awarded for different periods

A fitting reply to terrorists: BJP’s new campaign narrative

In Campaigns By Bhawana Anand - April 04, 2019

The campaign mainly uses large formats and is visible on all prime locations of each city

‘Constant ideation is vital’ : Tarun Mehrotra

In Viewpoints By Bhawana Anand - April 04, 2019

Tarun Mehrotra, Chief Service Officer & National Head -Marketing and Sales, Tata Housing Development Company, shares the company’s OOH strategy

Talon launches smart solutions centric global network

In OOH News By M4G Bureau - April 03, 2019

With its new global OOH network that links 20 offices across 75+ markets, and ‘Plexus’ its new dedicate resource ‘Latitude’, Talon looks at consolidating its smart, innovation-led client solutions

Dentsu Aegis Network expands Anand Bhadkamkar’s role to CFO & COO South Asia

In OOH News By M4G Bureau - April 03, 2019

Anand will now also be responsible for driving operational excellence in business and oversee support functions including HR and IT in India

Spotify aims for spot-on connect with new campaign

In Campaigns By Bhawana Anand - April 03, 2019

The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base

Education sector adding business to Nagpur OOH

In OOH News By Bhawana Anand - April 03, 2019

Targeting the high-income class, this category taps the outdoor medium for long duration campaigns in the city