Tarun Jha, Head - Marketing and Product, Skoda Auto India to speak at OAC 2019

In OOH News By M4G Bureau - July 12, 2019

Tarun Jha will be participating in a panel discussion on ‘How OOH makes brands simply unmissable’

New Ocean study unravels superior brand building power of full motion DOOH

In Research By Rajiv Raghunath - July 12, 2019

The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of static and full motion DOOH displays on audiences

Airbnb reaches out to travellers with new brand message

In Campaigns By Bhawana Anand - July 12, 2019

The brand’s new campaign, ‘That’s why we Airbnb’ targets air travellers with a focused communication

Talon acquires Grand Visual Agency & OOH ad tech provider QDOT

In OOH News By M4G Bureau - July 12, 2019

The strategic acquisition of digital OOH creative services specialist Grand Visual and its digital OOH ad tech provider QDOT will enable Talon to further enhance its abilities across the US

Amazon brings Prime Day celebration alive with VR zones

In Campaigns By M4G Bureau - July 11, 2019

Customers can experience hundreds of Prime Day launches through virtual reality at select malls in top metros

Airport Authority of India ED-Commercial K L Sharma to speak at OAC 2019

In OOH News By M4G Bureau - July 11, 2019

K L Sharma will be addressing the 15th Outdoor Advertising Convention (OAC) on the theme of ‘‘Airport expansion plans – what’s there in it for advertising industry’

Fly Up heats up OOH in WB with ‘Karle chill’ campaign

In Campaigns By M4G Bureau - July 10, 2019

Executed by Kolkata-based Hindusthan Publicity, Fly Up from Greenfizz Beverages has deployed the campaign on hoardings, transit media and digital screens across main railway and metro stations in West Bengal

Navtrana Oil’s Kumbh Mela activity wins ‘Gold’ metals

In OOH News By M4G Bureau - July 10, 2019

Organised by Mindwave Media, the activity was meant to help devotees at Kumbh who were anxious about getting lost.

LIC of India Managing Director Suseel Kumar to address OAC 2019 on July 26

In OOH News By M4G Bureau - July 09, 2019

T C Suseel Kumar will speak on the theme of ‘What makes OOH a trusted consumer influencer’

MCGM will introduce a business-friendly ad policy: Anand Laxman Wagaralkar

In OOH News By Pray Jani - July 09, 2019

MCGM Joint Municipal Commissioner (Special) will hold meetings with the MHOA and the corporators to discuss their suggestions on DOOH