Xelpmoc’s tech solution to aid in focused reach

In OOH Solutions By Pray Jani - November 21, 2019

The tech company has designed a software to help TaxiTop Media, a Kolkata based media owner, optimise their cab branding potential

IMT Nagpur creates strategic presence at airports

In Campaigns By Pray Jani - November 21, 2019

The awareness campaign by Institute of Management Technology, Nagpur communicates to the masses right before admissions

Taj Mahal Tea flaunts 1st ever female Indian musician taken on board

In Campaigns By Pray Jani - November 20, 2019

Nirali Kartik, Taj ki nayi awaaz, prominently appears on the brand’s latest OOH campaign

SPIA further streamlining used PVC flex recycling

In OOH News By Bhawana Anand - November 18, 2019

Kerala govt has not come up with any proof that used PVC flex is non-recyclable

‘OOH is ideal for location-centric business’

In Viewpoints By Pray Jani - November 18, 2019

Raveendra Singh, AVP, Adlabs Imagica talks about the brand’s approach to OOH advertising

‘Animals are no less’ communicates PETA India out & loud

In Campaigns By Bhawana Anand - November 18, 2019

Campaigning for two months, PETA India takes up different issues related to animals exclusively on OOH in association with The Media Ant

MCGM bullish on DOOH but no clarity on traffic deptt permissions

In OOH News By M4G Bureau - November 15, 2019

Even as the industry expectantly waits for the release of the new MCGM ad policy, it is not clear if DOOH media will get the traffic deptt’s nod all too easily

M&E sector share of GDP must increase to 2%: Sudhanshu Vats

In Digital OOH By M4G Bureau - November 15, 2019

Growth has to be more widely distributed within the value chain, he said in his address at the CII Big Picture Summit

Tata Mutual Fund to launch ‘Take the Blur’ campaign on OOH

In OOH News By M4G Bureau - November 15, 2019

The campaign has a universal appeal across language, age, gender, location and also to all types investors

‘Groundwork must for mall activations’

In OOH News By Pray Jani - November 14, 2019

Panellists highlighted the benefits of mall activation along with the importance of data at the ‘The Activation Venues Forum 2019’ event