Reckitt Benckiser India has awarded its media business to dentsu X

In OOH News By M4G Bureau - December 10, 2019

The agency has won this mandate versus IPG the incumbent agency group, Starcom, Madison and Havas

Lucknow Tourism offers printing for Lucknow Mahotsav

In OOH News By Pray Jani - December 10, 2019

Tender calls for printers for various responsibilities such as printing of flex banners, flex hoardings, tickets, etc.

Mardaani 2 makes bold statement using transit media

In Campaigns By M4G Bureau - December 10, 2019

Spotted at DMRC Pink & Violet lines, the protagonist touches the issue of women travellers’ safety

DSP Mutual Funds launches this year’s creative OOH punch

In Campaigns By Pray Jani - December 06, 2019

The mutual fund investment company spends big on OOH media, taking over various digital and static formats across 70 markets

Wurfel Kuche undertakes GoGreener Initiative

In OOH News By M4G Bureau - December 05, 2019

Along with planting trees, the brand uses eco-friendly boards for branding

AAI passes tender to allot exclusive advt rights for Kullu Manali Airport

In OOH News By M4G Bureau - December 04, 2019

The assigned area of advertising rounds up to about 930 sq. ft. and the rights will be awarded for a period of 5 years

OOH growth prospects bright in UK, US markets: GroupM forecasts

In Research By Bhawana Anand - December 04, 2019

In the UK, outdoor remains a standout for its capacity to sustain growth, supported by ongoing innovation, especially in DOOH; in the US, outdoor will likely grow at +4.0 to +5.0% over each of the next five years

Nykaa adds new hue to Black Friday Sale

In Campaigns By Pray Jani - December 04, 2019

Nykaa’s Pink Friday sale campaign takes large format at cluster sites in Mumbai targeting urban women audience

Future Consumer Ltd names FMCG Veteran Rajnikant Sabnavis as CEO

In OOH News By M4G Bureau - December 04, 2019

Sabnavis brings in over 30 years of experience in creating and leading dynamic FMCG brands across India

Haryana Govt calls bid for 2 tenders

In OOH News By M4G Bureau - December 04, 2019

The tender specifies that bus shelters will be installed in 2 new locations near college