Will wi-fi on board Metro trains alter ad consumption patterns?

In OOH News By Bhawana Anand - January 07, 2020

Media concessionaires operating on DMRC networks have mixed views on the likely impact on ad consumption

Dentsu India Slingshot wins Creative & Media mandate for JBL and Harman Kardon

In OOH News By Pray Jani - January 06, 2020

The agency will take over marketing communication for Harman International Industry Inc’s subsidiaries

Starcom bags the INR 100 crore upGrad account

In OOH News By M4G Bureau - January 06, 2020

upGrad is in the process of charting out an ambitious branding and communication roadmap

Housing scheme central to BJP OOH campaign ahead of Delhi polls

In OOH News By M4G Bureau - January 06, 2020

The campaign has been targeted at potential beneficiaries of the Pradhan Mantri Awas Yojna (Urban)

82.5 Communications appoints Preeta Mathur as Group CD

In OOH News By M4G Bureau - January 03, 2020

With two decades of experience at agencies like JWT, DDB and Grey, she has worked on Adidas, Nestlé, Pepsi, Marico, Hero Honda, GSK, UNICEF and USAID, amongst other brands

Haryana Govt invites bid for 112 bus shelters

In OOH News By M4G Bureau - January 03, 2020

Located in Gurugram Metropolitan Area, the tender will be given accordance with request for qualification

Imagicaa launches ‘Fan Bus Parade’ with Iconic IP characters

In Campaigns By Ria Banerjee - January 03, 2020

The brand leverages festive time with an on-ground activity designed to build bond with the audience

Sapphire expands transit portfolio with new acquisition

In OOH News By Bhawana Anand - January 03, 2020

The company has bagged sole rights for 96 BRT bus shelters in the capital

DOOH Journey 2.0

In Digital OOH By M4G Bureau - January 02, 2020

The second stint of new age outdoor paves the growth for Indian OOH industry

DOOH Journey 2.0

In Gallery By - January 02, 2020

The second stint of new age outdoor paves the growth for Indian OOH industry