Ad Council, trade bodies join White House to drive “#StayHome. Save Lives” movement

In OOH News By M4G Bureau - April 09, 2020

OAAA among trade groups & associations that join US’ nationwide movement

‘Now is the time for us to enhance software capabilities in our media’

In Digital OOH By Pray Jani - April 09, 2020

Sandeep Bommireddi, Co-Founder of Adonmo, listed in the Forbes Asia’s 30 under 30 of 2020, underlines the firm’s laser focus on developing innovative solutions

‘Brands must show compassion & a sense of sacrifice in communication during pandemic’

In OOH News By Bhawana Anand - April 09, 2020

A WPPiQ report cites Ogilvy’s Piyush Pandey & Joe Sciarrotta highlighting the right tone for brands in their communication with consumers in these times

Portugal headquartered TOMI harnesses its smart city DOOH solutions to alert public on Covid-19

In Digital OOH By Rajiv Raghunath - April 09, 2020

Using the computer vision module, TOMI created an innovative way to advise people to be safe, promoting social distancing and self-isolation at home

Digital display solution providers hopeful of a quick turnaround post lockdown

In OOH Solutions By Bhawana Anand - April 06, 2020

Indigenous manufacturing will likely get a boost; govt could float more tenders for digital display installations

Impact of COVID-19 on Global Ad Spend

In Research By M4G Bureau - April 03, 2020

Pubmatic releases the decline in advertising with the constant spread of virus infection world-widely

Narayan Devanathan to head DAN Solutions India

In OOH News By M4G Bureau - April 03, 2020

DAN appoints Narayan Devanathan as the CEO for DAN Solutions India, and Chairperson for Creative Line of Business for DAN

Brands stand to support COVID -19 Warriors

In OOH News By M4G Bureau - April 01, 2020

Various brands are recognising the efforts invested by the COVID-19 warriors fighting around the clock to save the nation from virus

In-Cinema advertising projected to reach INR 8 bn in 2020: FICCI-EY report

In Research By Bhawana Anand - April 01, 2020

The long-term advertising deals, customized solutions and on-ground activation campaigns are likely to boost the revenue

WOO organises global conference call connecting national OOH bodies

In OOH News By Rajiv Raghunath - March 31, 2020

The conference call included reports on the harrowing effect the Covid-19 virus is having on societies across the world and business; weekly calls scheduled