Pratibha Advertising implements Edge1 OOH Software

In OOH News By M4G Bureau - April 27, 2020

Bihar based Pratibha Advertising, implements Edge1 OOH Advertising Software to manage their OOH advertising business

OOH is strong enough to bounce back: Industry leaders

In OOH News By Bhawana Anand - April 24, 2020

In a webinar hosted by The Social Street and anchored by Mandeep Malhotra, industry leaders Noomi Mehta, Alok Jalan & Pramod Bhandula underlined the need to engage clients innovatively

Brand communications need to be planned differently in these times

In OOH News By Bhawana Anand - April 23, 2020

A webinar hosted by the Advertising Club of Bangalore directed focus on how brand communications could be re-calibrated

Glenmark pledges emergency help amidst COVID-19 Pandemic to pregnant women and needy people

In OOH News By M4G Bureau - April 23, 2020

More than 10,000 pregnant women and lactating mothers to be supported via tele-counselling and on-ground healthcare activities and Sanitizers to be donated across villages, housing societies, police stations and Government offices

CupShup brews more business offerings, dons new brand identity

In OOH News By Bhawana Anand - April 23, 2020

Re-positions business as a full-fledged marketing agency

Podhigai Ads plans reinforcement of its teams

In OOH News By Ria Banerjee - April 23, 2020

The OOH firm underscore the imperative of having strong inhouse teams for leveraging growth opportunities once business resumes

ColorJet urges printing industry to contribute for PM Cares Fund

In OOH News By M4G Bureau - April 21, 2020

ColorJet initiates with a contribution of Rs 5 Lakhs to PM Cares Fund

Dollar Industries takes a step forward to help COVID19 affected people

In OOH News By M4G Bureau - April 20, 2020

To fulfil its corporate social obligation, Dollar Foundation took it upon them to ensure the distribution of food and medical equipment to the underprivileged

How well do you know your client’s customer? The moot question for signage companies

In Research By N Jayalakshmi - April 20, 2020

We are living in an age when technology, environmental concerns, health safety awareness and information surfeit, all converge to redefine consumer expectations. Successful businesses are those that can factor in all of these and accordingly serve their customers better. This means being constantly cued into key market trends. For print service providers (PSPs), it means knowing what their clients’ customers want and staying updated on the latest printing industry/market trends. Here’s how. Read on…

`Airports will remain major consumer touchpoints for us'

In OOH News By Bhawana Anand - April 17, 2020

Charu Malhotra, Head - Marketing, Somany spells out the brand’s post lockdown marketing plans