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3359 News Found
Consumers more likely to buy from brands with a strong purpose, says Zeno study
In Research By M4G Bureau - June 19, 2020
The study says that Indian consumers, 60% of those surveyed, rated making “products and services that reflect the needs of people today” as the top element of a purposeful brand
Indian Railways installs first ‘Automated Ticket Checking & Managing Access’ machine under NFR scheme
In OOH News By M4G Bureau - June 18, 2020
The ATMA machine has been introduced at Nagpur station under the NINFRIS policy offering direct engagement with passengers
IOAA expects positive outcome of steps taken to support industry
In OOH News By Bhawana Anand - June 18, 2020
The association, by taking multiple steps, ensures OOH industry sail through the difficult situation by approaching government and authorities
GroupM’s UK mid-year forecast delays OOH industry rebound
In Research By M4G Bureau - June 18, 2020
The report predicts 35% decline in 2020 and 23% rate of growth in 2021
'Customers like to see ads narrating brands' initiative for community'
In Research By M4G Bureau - June 17, 2020
Kantar’s COVID-19 Barometer reveals people’s attitudes, behaviors and expectations to remain intact post pandemic
Capital Group instigates responsibility factor in Mumbaikars
In Campaigns By Pray Jani - June 16, 2020
Mumbaikars are being reminded of their responsibility to wear mask and maintain social distancing as the threat of Coronavirus prevails through a social welfare OOH campaign
Lemma appoints Vinay Goel as Vice President- South East Asia
In OOH News By M4G Bureau - June 16, 2020
Vinay will handle pDOOH business and strengthen supply end across SEA
Unlock Phase 1 to open opportunities for smaller cities OOH market
In OOH News By Bhawana Anand & Pray Jani - June 15, 2020
The industry experts see the tier II and III cities OOH business to open up before metro cities’ markets under the Unlock Phase 1
No budgets from Central Govt for OOH industry
In OOH News By Bhawana Anand - June 12, 2020
Shrinking OOH audience a key factor in BOC not planning any significant spends on this media
Digital print for your branding: Can you maximize the impact?
In OOH News By M4G Bureau - June 12, 2020
How does a brand ensure good quality print for maximum impact? How does it find the right print solution? These are some of the questions that leading print industry player HP will be addressing at the online interactive session to be held on June 19th.