India Gate Basmati Rice builds strong brand identity with #UmeedHainHum initiative

In OOH News By M4G Bureau - June 30, 2020

The brand has reached out to over 140 plus cities, feeding more than 15 million meals since the lockdown was announced

Bright Outdoor Media invests in four premium sites

In OOH News By M4G Bureau - June 26, 2020

The private sites are located at Mahim Causeway and on the Santacruz Chembur link road catering to morning and evening traffic, both

Hoichoi kick-starts entertainment in Kolkata with fresh campaigns

In Campaigns By M4G Bureau - June 26, 2020

Becoming the first one in the entertainment industry to resume work, Hoichoi wants to make audience feel its presence again

AAI expected to announce rebate plan for airport media owners in next 10-15 days

In OOH News By Bhawana Anand - June 25, 2020

The airport media owners federation made representation to AAI seeking financial aid to support the business amidst pandemic

“Serious players with patience & passion will emerge out of this situation”

In Viewpoints By Bhawana Anand - June 23, 2020

Pramod Bhandula, Executive Chairman, JCDecaux Advertising India talks about the impact of pandemic on the global OOH industry and measures to outgrow for the Indian OOH industry

'No provision for license fee waive off’ clarifies Mumbai civic body in an affidavit

In OOH News By Bhawana Anand - June 23, 2020

The civic body presented pointers highlighting the grounds on which the license fee can’t be excused; the leading media owners are preparing for replies to be submitted in Bombay High court by June 26

Dollar Industries enhances new identity through wide-spread OOH campaign

In Campaigns By M4G Bureau - June 22, 2020

Vinod Kumar Gupta, MD, believes that OOH media will effectively contribute to their communication campaign as it has amazing traction across traffic junctions, market places and transit venues like airports and railway stations

‘Brands have the bandwidth to spend much more on OOH’

In Gallery By - June 22, 2020

Bharat Rajamani, CEO, US Advertising weighs in on the factors that will drive Indian OOH transformation and growth in an OOH! SURE conversation with Rajiv Raghunath

Rail media operators handling ‘Essential Services’ approach Board for 18-month waiver of license fee, other charges

In OOH News By Rajiv Raghunath - June 20, 2020

The media operators reaffirm commitment to run the AV public address systems & electronic display boards at stations, but seek Railway Board’s support for the firms to tide over the adverse business conditions

OOH will be evaluated in terms of spends & visibility

In Viewpoints By Pray Jani - June 19, 2020

Rakesh Sharma, Dy. General Manager and Head – Marketing & Branding, Bank of Baroda says the bank shall also focus on innovative OOH displays and new avenues that provide a complete brand immersion experience