Moving Walls appoints D Sriram to Its Advisory Board

In Digital OOH By M4G Bureau - August 03, 2020

Sriram has over 30 years of experience in the media and advertising industry across Asia

Cars24 onboards Ogilvy as creative agency

In OOH News By M4G Bureau - July 31, 2020

The agency will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through its integrated communications efforts

'OOH can perform 5x better by adopting necessary measures’

In Viewpoints By Bhawana Anand - July 31, 2020

Ashish Bhasin believes OOH needs to introspect and change itself as an industry which is underperforming its potential

Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report

In Research By M4G Bureau - July 29, 2020

The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers

OOH campaigns increase viewership on social media for PETA India

In OOH News By Bhawana Anand - July 29, 2020

The animal rights organization has launched campaigns on leather, Indian dairy industry and veganism

Price cut of media sites to bring brands back on OOH, says poll conducted by Media4Growth

In OOH News By Bhawana Anand - July 29, 2020

62% of respondents have cast votes in favour of reduction in the rates of sites by media owners which will help in re-start of outdoor business

Honda City’s new campaign Absolute Supremacy to feature on OOH

In OOH News By M4G Bureau - July 29, 2020

The campaign resonates aptly with the City buyer who commands absolute supremacy and is assertive about the intelligent choices

Posterscope India elevates Fabian Cowan as Country Head

In OOH News By M4G Bureau - July 28, 2020

Cowan will be responsible for scaling up Posterscope’s business, nationwide and drive growth for the budding entities - Eunoia and Indeed Smart City and Deepak Kumar has been promoted as Director

Foodpanda Philippines uses traffic, weather signals to run contextual DOOH programmatic campaign

In Digital OOH By M4G Bureau - July 28, 2020

The campaign was executed by DOOH adtech company Moving Walls with Metropolis Media

Chandigarh civic body invites bids for bus queue shelters to earn revenue

In OOH News By M4G Bureau - July 28, 2020

Chandigarh Municipal Corporation has come out with a new tender for the construction and maintenance of BQS on BOOT basis for display of advertisement in the union territory