Results For "US"
3359 News Found
Clear Channel launches proprietary mobile-data platform for OOH planning
In OOH News By M4G Bureau - August 14, 2020
The new platform is for brands navigating the evolving post-Covid-19 world through providing the information needed to better understand target audiences
Havas Media Group appoints Sanchita Roy as Head of West India
In OOH News By M4G Bureau - August 13, 2020
Prior to this, Sanchita worked with Omnicom Media Group India including PHD and has also had stints with Wavemaker and Mindshare previously
Burger King turns mask into branding tool
In OOH News By M4G Bureau - August 13, 2020
The QSR brand is providing a custom-printed version of orders printed on a face mask to customers
Brands need to deliver right messages & experiences to customers to drive recovery: Kantar
In Research By M4G Bureau - August 13, 2020
Wave 7 of Kantar’s Covid19 Barometer shows that consumer demands brands to be an example and guide the change observed because of the pandemic
99.6% audience finds air travel to be the most reliable mode of transport, says GVK survey
In OOH News By M4G Bureau - August 11, 2020
The survey also observed a radical shift post two months of domestic flight operations where 54.7% passengers resort to flying for business purpose only
Maha Metro to host a webinar to explore business ideas in Nagpur metro
In OOH News By M4G Bureau - August 11, 2020
In webinar, the corporation will share branding and advertising opportunities for businesses to increase awareness and enhance branding
OOH in Covid Times
In Viewpoints By M4G Bureau - August 10, 2020
Innovation and customer-centricity helped the OOH industry to come out stronger from the 2008 crisis; today, the industry is called upon to reinvent its business to overcome the unprecedented crisis caused by the Covid-19 pandemic
Rajasthan govt responsive to industry needs: Planet Outdoor
In OOH News By Bhawana Anand - August 10, 2020
Ashish Sharma, COO, Planet Outdoor shares the efforts invested by them in bringing state govt’s attention towards the grim market situation
Rajasthan media owners welcome state govt instructions on license fee, contract tenure, business improvement steps
In OOH News By Bhawana Anand - August 05, 2020
State govt campaigns helping OOH business revival
MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets
In Research By Rajiv Raghunath - August 04, 2020
Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities