Results For "US"
3353 News Found
Next Stop: Innovation! Elevating bus shelters with LED display technology
In OOH Solutions By Sakshi Sanghavi - April 11, 2024
Xtreme Media revolutionises urban transit in Guwahati with smart LED displays at bus depots, in association with Prodigy Communications and Marketing Pvt Ltd
‘We liberate OOH firms from tedious reporting & admin burdens’
In Viewpoints By M4G Bureau - April 11, 2024
Mark Bracey, Co-Founder & Chief Commercial Officer, DoohClick speaks about the company’s business offerings, mode of client engagement, market outreach and other key factors in an exclusive interview with Rajiv Raghunath, conducted in Cape Town. Edited excerpts:
McDonald's Netherlands and TBWA use aroma to tingle taste buds
In Campaigns By Sakshi Sanghavi - April 10, 2024
Plain red and yellow billboards were installed with smell of fries emitting from them
Tata AIA's playful campaign ties life insurance to wedding preparations
In Campaigns By Sakshi Sanghavi - April 10, 2024
Smartly placed OOH media use jewellery and clothing stores to lure customers into buying life insurance
Innovation, client-centricity, sustainability, purpose define Mamela Media’s business approach
In Viewpoints By Rajiv Raghunath - April 08, 2024
Leigh O'Mahoney, Managing Director of South Africa-based Mamela Media offers a detailed account of her OOH entrepreneurial journey, unveiling the intricacies of her approach and the principles that drive her business endeavours, in an exclusive interview with Rajiv Raghunath, conducted in Cape Town.
‘Customisation drives better brand recall & results for campaigns’
In Viewpoints By M4G Bureau - April 04, 2024
Upinder Singh, Project Director, Edge1 speaks to Media4Growth about how reliable insights into consumers can help boost business growth by up to 5x.
‘Nigeria’s OOH stakeholders must work collaboratively on audience measurement’
In OOH News By Rajiv Raghunath - April 03, 2024
Kingsley Onwukaemea, Founder of OOH Academy and Convener of the Location Marketing Awards (LOMA, Nigeria highlights the imperative of building a common currency for OOH
Daawat rolls out multi-city campaign with the ‘Chunoge toh farq dikhega’ proposition
In Campaigns By Sakshi Sanghavi - April 01, 2024
Khushi Advertising executed the innovative campaign
‘OOH Audience metrics a must for data-driven decision-making’
In OOH News By Rajiv Raghunath - March 29, 2024
Highlights from a WOO Africa Forum panel discussion involving Gideon Adey, CEO, GurOoh, Trish Guilford, General Manager, OMC, Sanna Fourie, Specialist - Client Solutions, Ask Afrika, and Daniel Wong Chi Man, Global Service Line Lead Audience Measurement, IPSOS
‘Sustainability is core to OOH’
In OOH News By Rajiv Raghunath - March 29, 2024
Key takeaways from a session on sustainability at the WOO Africa Forum