‘Young, tech-oriented professionals will ride the next OOH growth wave’

In Digital OOH By M4G Bureau - October 20, 2020

S Kumar, MD, Srishti Communications believes that transit media business will be steered by professionals who think digital

India saw positive growth in August & September onwards: Laqshya Media Group report

In Research By M4G Bureau - October 19, 2020

The highest monthly GST collection since the beginning of the lockdown was in September and monthly tax revenue for August crossed the tax revenue of the same month last year

Media4Growth to launch 'OOH Dialogues' on Oct 29, first edition on ‘Making Audience Data Talk For OOH’

In OOH News By M4G Bureau - October 16, 2020

The 1st OOH Dialogues event will have the participation of brand marketers, specialist agency heads and professionals, and media owners from the OOH and DOOH segments

Adsquare, TPS Engage join hands to power data-driven DOOH campaigns

In Digital OOH By M4G Bureau - October 16, 2020

Through this partnership, advertisers can use privacy-compliant Adsquare segments to cross-reference TPS Engage connected screens and reach consumers with a higher affinity for certain categories

‘Cookies are terrible, inefficient & old technique for audience data’

In OOH News By Bhawana Anand - October 16, 2020

OOH industry must break the silos and start conversations with omnichannel media, assert tech leaders

‘Marry technology and creativity to drive DOOH growth’

In Digital OOH By Bhawana Anand - October 15, 2020

Justin Thomas-Copeland, CEO – DDB speaks about ‘Creativity Spark’s on day 2 of the DPAA Video Everywhere Summit 2020

Eager to use cinema, roadside media: Angela Zepeda, CMO, Hyundai, US

In Digital OOH By Bhawana Anand - October 15, 2020

DOOH has a key place in auto brand media plans

‘Programmatic is contributing to DOOH growth’

In Digital OOH By Bhawana Anand - October 14, 2020

Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020

dentsu X wins media mandate on AMFI

In OOH News By M4G Bureau - October 13, 2020

The other mainline agencies contending for the business were Mindshare, Madison and Initiative

DPAA to unveil ‘With DOOH, You Can’ campaign at Video Everywhere Summit beginning today

In Digital OOH By Rajiv Raghunath - October 13, 2020

‘With DOOH, You Can’ campaign emphasises DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility