Results For "US"
3359 News Found
Global ad spend rebound likely in 2021, says report
In Research By M4G Bureau - December 09, 2020
MAGNA’s global advertising market place report spells positive forecast for the advertising and marketing industry, driven by expected economic recovery and COVID vaccination
Nabendu Bhattacharyya moves on from Milestone Brandcom
In OOH News By M4G Bureau - December 04, 2020
Nabendu will leave the business on December 31, ending his more than 6-year-long-stint with the network, to explore and pursue his personal interests
Green mandate blunts Kerala OOH business prospects in run-up to state elections
In OOH News By M4G Bureau - December 03, 2020
Media operators cite that higher cost of green fabric cuts into margins leaving
Quividi to hold APAC conference on ‘Real-Time Data to Navigate the New Normal’ on Dec 8
In Digital OOH By Rajiv Raghunath - December 02, 2020
The conference will be addressed by experts representing brands, retailers, agencies, DOOH networks and digital signage companies
Prega News to run OOH campaign with new brand ambassador Anushka Sharma
In OOH News By M4G Bureau - December 01, 2020
A two-month long ad campaign will be displayed on outdoors including hoardings and branding at prominent airport
Outdoor advertising market size to grow $8.55 billion despite recession: Technavio report
In Research By M4G Bureau - November 30, 2020
As per the report, billboard is still considered an effective medium for ad campaigns due to their widespread distribution; Decline of print and TV ads is driving vendors to invest in various technologies
‘Craft OOH-centric creatives’
In Viewpoints By Bhawana Anand - November 26, 2020
Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom sees the demand for OOH innovations growing with the advent of new technologies and wider use of DOOH
OOH is the most trustworthy and relevant medium in US: Vistar Media & MFour research
In Research By M4G Bureau - November 25, 2020
58% of respondents indicated that they are very likely to believe messaging in OOH advertisements, followed by TV (55%) and social media (44%)
Johnnie Walker launches #WalkInWithJohnnie campaign to support bar continuity
In OOH News By M4G Bureau - November 25, 2020
Started with digital film, the second leg of the campaign will showcase glass installations, created using empty glass bottles deposited by the consumers at selected bars
ECI urges political parties to make local bodies election campaigning eco-friendly
In OOH News By M4G Bureau - November 24, 2020
The apex body has mandated to use materials which are environment friendly and soil soluble materials such as cotton, paper or polyethylene for electioneering and mass campaigning