Storia Foods partners with CASHurDRIVE for product sampling

In Campaigns By M4G Bureau - January 21, 2021

The beverage brand has tied up with CASHurDRIVE for the in-cab activity of product sampling among customers

Data, technology & value for money: key factors for OOH in 2021

In OOH News By Bhawana Anand - January 21, 2021

Leading OOH specialist agency heads unravel game changing factors for the OOH industry in crucial year 2021

Data-driven business lifeline for Indian OOH

In Viewpoints By M4G Bureau - January 20, 2021

Advertising brands will likely seek higher accountability from planners and media operators as they consider rolling out OOH campaigns in 2021

Posterscope & MediaCo launch 100% recycled paper for the UK OOH industry

In OOH Solutions By M4G Bureau - January 20, 2021

The product offers advertisers green printing techniques to small format outdoor posters with no loss of quality

Zydus Wellness consolidates media mandate with Wavemaker India

In OOH News By M4G Bureau - January 19, 2021

The agency has bagged the consolidated mandate following a multi-agency pitch

Slice awards creative duties to 82.5 Communications

In OOH News By M4G Bureau - January 19, 2021

The agency's Bengaluru office will handle the business.

MOMS Outdoor Media Solutions appoints Prashant Mishra as VP – North & East

In OOH News By Bhawana Anand - January 18, 2021

Prashant brings 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation

Posterscope publishes 2021 Predictions for OOH planning in a post-pandemic world

In Research By M4G Bureau - January 18, 2021

The predictions focus on how to navigate the OOH landscape during and post the Covid-19 pandemic, including what this means for brands and clients

Mondelez India to launch Cadbury Dairy Milk Silk Mousse with on-ground & outdoor activation

In OOH News By M4G Bureau - January 18, 2021

The new decadent bundle from Cadbury Dairy Milk Silk is being launched with a high intensity multi touch-point IMC campaign

Philips Professional Display Solutions officially rebrands as PPDS

In OOH Solutions By M4G Bureau - January 15, 2021

This move come as part of new ‘total solutions’ strategy for enhanced support to the AV industry