Results For "US"
3353 News Found
Gatorade’s Turf Finder initiative reaches Delhi’s Chandni Chowk
In Campaigns By M4G Bureau - April 17, 2024
The initiative aims to revolutionise the way India plays sports, uses data from Google Maps to predict public spaces for playing sports
Armour Digital OOH is DOOH Partner to Gujarat Talks OOH conference
In OOH News By M4G Bureau - April 16, 2024
The conference is an industry forum where brand CEOs and marketers having deep interest in the Gujarat markets, leading OOH media owners operating in the state, top national and regional OOH agencies, adtech specialists and consultants will converge for knowledge sharing & business networking.
‘It’s business as usual in Delhi OOH market’
In Viewpoints By M4G Bureau - April 16, 2024
Pawan Bansal, COO, Jagran Engage says that healthy participation of regional and local brands might have given the impression that share of national brand advertising in this market has come down
Raeem International acquires Core Media Pakistan
In OOH News By Rajiv Raghunath - April 15, 2024
“This strategic move aligns with our vision of expanding our capabilities, enhancing our service, and ultimately delivering greater value to our business partners,” says Salman Amjad, CEO, Raeem International.
‘OOH business in Delhi is on the ascendancy’
In Viewpoints By M4G Bureau - April 15, 2024
Rohit Chopra, COO, Times OOH maintains that there has been a surge in business from key national agencies as well as regional ones
Havells India Sr. GM – Marcom Siddharth Anand Jha joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - April 15, 2024
“OAA has provided credit to the Out-of-Home domain and helped it get its due as an organised industry,” says Siddharth Anand Jha, Senior General Manager – Marcom, Havells India
Nashik OOH industry body sets exemplary standard for self-regulation
In OOH News By Sakshi Sanghavi - April 12, 2024
The Nashik Outdoor Advertising Welfare Association fought as one to coerce the city’s municipal body to end serious deviations in the outdoor advertising contract awarded to a single operator, and is now on the war-path to ensure the parties responsible for the malpractices are brought to book
Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market
In OOH Solutions By Rajiv Raghunath - April 12, 2024
The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.
Australia’s OOH sector records 9.26% net revenue growth in March quarter
In OOH News By M4G Bureau - April 12, 2024
DOOH revenue accounts for 74.1% of total net media revenue year-to-date
‘There's a plethora of data available today, the challenge is how to use & structure it’
In Viewpoints By M4G Bureau - April 12, 2024
In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm of Out-of-Home (OOH) Media and all that the company does in helping brands benefit from this data.