Wavemaker launches AI powered multi-audience planning platform

In OOH News By M4G Bureau - February 10, 2021

Powered by AI and best in class data sets, the new platform, Maximize, is claimed to be industry’s first product to allow end-to-end planning for fragmented target audiences

Pun and data mark Dunzo’s new campaign

In Campaigns By M4G Bureau - February 09, 2021

The brand has strategically chosen five pin codes for the campaign that uses a series of targeted and memorable billboards

The Primers: Headlining UK’s large format DOOH scale, impact

In Digital OOH By Rajiv Raghunath - February 06, 2021

Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the best in the country for scale, impact, audience delivery and the wow factor

Hyundai Motor India Foundation kicks off mobile public health initiative for rural India

In Campaigns By M4G Bureau - February 03, 2021

The initiative ‘Mobile Chikitsa’ is under their public health programme ‘Sparsh Sanjeevani’ aimed at strengthening the Government of India’s Ayushman Bharat Yojana

Budget 2021-22 likely to boost rural economy

In OOH News By Bhawana Anand - February 03, 2021

The strong thrust on highway, railways and airport development can accelerate the opening of rural economy

No immediate relief for OOH; benefits seen in the longer term: Industry leaders on Budget

In OOH News By Bhawana Anand - February 02, 2021

Metro rail network expansion will boost transit media growth; medium to long term economic growth to have a positive cascading impact on OOH

MediBuddy appoints Manoj Balaji as Senior Vice President & Business Head of the Corporate Business Unit

In OOH News By M4G Bureau - January 29, 2021

Manoj is a senior business leader with over 14 years+ experience across healthcare, health insurance, consumer internet, IT/ITES sectors in both B2B and B2C realms

‘Budget must boost consumer sentiment, spends’

In OOH News By Bhawana Anand - January 29, 2021

Ashish Bhasin, CEO-APAC and Chairman-India, Dentsu, and Anand Bhadkamkar, CEO-India, Dentsu, spell out their wish list for the advertising industry from Union Budget 2021

Vistar Media partners with Arrivalist’s measurement capabilities for travel sector

In OOH News By M4G Bureau - January 27, 2021

Travel marketers can use Vistar’s programmatic technology to engage and stay connected with potential visitors across transit touchpoints

PPDS appoints Christian Krela to drive growth in DACH AV market

In OOH News By M4G Bureau - January 25, 2021

Krela comes with more than 20 years of industry experience, including high profile roles at Kramer, ClearOne, Milestone AV Technologies and more