dentsu report maps changing consumer trends

In Research By M4G Bureau - March 05, 2021

dentsu International has launched its consumer vision research report, ‘The Age of Inclusive Intelligence’, which charts long-term consumer trends that will shape the next decade. It offer brands information with which they can build human-centric experiences to meet changing consumer expectations

MoEngage, Merkle Sokrati ink strategic alliance for APAC

In OOH News By M4G Bureau - March 04, 2021

The partnership aims at leading the way in data-driven customer engagement solutions for enterprise brands

JCDecaux launches tool to study impact of OOH creatives

In OOH News By M4G Bureau - March 03, 2021

The tool called OPTIX uses machine learning to review the visual effectiveness of a creative and predict its performance for brands

MediBuddy unveils new brand tagline & logo

In OOH News By M4G Bureau - March 02, 2021

The new branding, focused on a gender neutral approach to health awareness, will be positioned through multimedia platforms

ITC tempts Delhi foodies on OOH

In Campaigns By M4G Bureau - March 01, 2021

The brand has taken 150 bus-shelters of JCDecaux in major residential clusters of the city to connect strategically with its target groups

Southern Railway announces new tenders for exclusive advertising rights

In OOH News By M4G Bureau - February 26, 2021

The tenders are for conventional OOH formats and display publicity on BMI kiosks

Aster Labs creates cluster branding at BMTC DOOH media

In Campaigns By M4G Bureau - February 26, 2021

The strategic DOOH campaign targets travellers commuting from other states and requiring COVID-19 test to be done

Cab advertising back on growth gear

In OOH News By Bhawana Anand - February 25, 2021

Having emerged as a versatile platform for branding and brand engagement activities, and offering enough scope for innovations, cab advertising has become a sought after OOH format, with brands becoming more experimental with it, even using it for trial advertising

Cinepolis & Himalaya Drug Company join hands for safety standards

In OOH News By M4G Bureau - February 25, 2021

Himalaya will be equipping Cinépolis properties across India with its sanitization products - Himalaya Pure Hands Sanitizer and Hand Wash - as a part of the partnership

Bustle back in Mumbai OOH

In Campaigns By M4G Bureau - February 25, 2021

Bright Outdoor has various categories of brands partnering with it to appear on large format OOH sites in the city