New cohort of digitally-driven innovative brands join OMIG

In Digital OOH By M4G Bureau - March 23, 2021

The Moving Walls led Outernet Marketing Innovation Group (OMIG) brings together innovative brands to trial and establish best practices for the industry.

PNB Housing Finance launches OOH campaign for home loan scheme

In Campaigns By M4G Bureau - March 22, 2021

The campaign builds on the emotions surrounding owning a home, while driving home the loan scheme benefits and encouraging more people to buy a home.

‘Quantification of OOH impact needed’

In Viewpoints By M4G Bureau - March 18, 2021

Post lockdown when out-of-home movement of consumers had practically come to a standstill and marketing initiatives were frozen for want of consumer attention, FMCG major ITC found an opportunity to tap metro markets with strategic use of OOH. Aishwarya Pratap Singh, Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd, shares his viewpoints on how multiple outdoor campaigns launched across metro cities helped the brands Sunfeast, YiPPee! and Bingo! connect with the consumers once again and accelerate their market reach.

Ogilvy appoints Kedar Mehta as Head of Consulting for Experience Business in India

In OOH News By M4G Bureau - March 15, 2021

Kedar has 18 years of experience working across HANSA Customer Equity, TCS, KPMG and Reliance Jio.

Hyundai goes all royal and OOH for ALCAZAR

In Campaigns By M4G Bureau - March 15, 2021

The 30-day campaign across Delhi, Mumbai, Bangalore, Chennai and Hyderabad builds buzz around the name of the new model.

OOH Capital pioneers specialist OOH advisory & consultancy services

In OOH News By Rajiv Raghunath - March 12, 2021

The advisory company will guide OOH businesses, cities, real estate owners and technology suppliers across global markets on the best ways to navigate the rapidly changing OOH landscape

IOAA maintains I&B Ministry should have consulted industry before preparing new Outdoor Publicity guidelines

In OOH News By M4G Bureau - March 11, 2021

The apex association is planning to submit with ministry outdoor industry’s feedback on the new policy

Shilpa Shetty to endorse BL Agro’s ‘Nourish’

In OOH News By M4G Bureau - March 10, 2021

With aggressive promotion plans for the current year, BL Agro Industries has signed the popular Bollywood actor and fitness icon as the face of the brand for all its promotions.

Carat India appoints Ashish Singh as Vice President - Planning

In OOH News By M4G Bureau - March 09, 2021

Ashish Singh will focus on developing and leading client relationships for Carat in addition to helping the agency deliver enhanced digital solutions to clients

BMW 3 Gran Limousine makes a grand splash on OOH

In Campaigns By Bhawana Anand - March 05, 2021

Launched with an exciting teaser & reveal campaign, the luxury automobile brand makes a successful launch of its much-awaited vehicle