OOH (Out of Home) media in Advertising: Feast or Famine

In Viewpoints By - June 07, 2021

Noomi Mehta, Chairman, Selvel One Group asserts that the future of Indian OOH and it's importance, are predicated upon the collective will and initiative of the media owning businesses to reinforce the medium’s competitiveness and accountability standards. Otherwise, there is the risk of the business becoming like “yesterday-men in the dream of tomorrow’s world”. Noomi advocates a 6-Step approach to strengthening Indian OOH in the current times.

Can e-com infuse new vigour into Indian OOH?

In OOH News By M4G Bureau - June 03, 2021

Rapid expansion of India’s Internet and smartphone user base is fueling e-commerce & m-commerce businesses; OOH could see a surfeit of e-com & m-com brand presence as traffic returns to the streets.

‘Lighting is an important aspect of innovation’

In OOH Solutions By Pray Jani - June 03, 2021

Yogesh Khade, Founder & MD, Y2K Signs, states that creative use of lighting makes a campaign display truly stand out.

OOH will regain 100% of its pre-pandemic audiences: Tim Bleakley, CEO, Ocean Outdoor

In Gallery By - June 02, 2021

DOOH major Ocean Outdoor has sustained the focus on digital OOH, spectacular displays like 3D illusion, interactive technologies including haptics, content portfolio for live events, amplifying good causes, among others. Tim Bleakley says now “all brands from all categories are coming back to the medium”

‘Marketers need to stitch the missing link between data and business value’

In Viewpoints By N Jayalakshmi - June 02, 2021

Lloyd Mathias, Angel Investor & Business Strategist recently joined the advisory board of analytics firm PredictiVu. In an exclusive interaction with Media4Growth, he talks about the critical role played by real time data in brand marketing today and how PredictiVu’s recently launched AI-powered data visualisation tool, Dynamic Marketing Optimizer, offers actionable business insights 10 times faster than conventional methods.

Outdoor ad ban in Bengaluru extends well beyond 1,000 days, media owners look askance at official apathy

In OOH News By Rajiv Raghunath - June 01, 2021

Financially distressed media owners in the city are vociferously asking the state government for restoration of their business by introducing the long pending 2018 bylaws.

OOH signs supercharged their role as public noticeboards across Australia: OMA annual report

In Research By Rajiv Raghunath - June 01, 2021

The Australian OOH industry kept people’s spirits high in times of pandemic by regularly broadcasting community health, safety and wellbeing messages.

‘Lighting, cut-out innovations continuously improving’

In OOH Solutions By Pray Jani - May 31, 2021

With these developments, innovators, fabricators are far better engaged in OOH planning today, says Kripashankar Ramnaresh Patel, Founder and Proprietor, Addition Outdoor

Where’s OOH headed in ‘God’s Own Country’?

In OOH News By Ria Banerjee - May 31, 2021

Kerala was among the first to be hit by the pandemic last year. As the state battles the second wave along with the rest of the country, the OOH operators there are fighting their own battle to survive and move past the crisis. Support from government, combined with a cautiously strategic approach by media owners, growth of DOOH, and a mutually supportive role played by all stakeholders, can help fuel the state’s OOH industry.

‘Delayed payments, margin squeeze burden innovation fabrication, mounting business’

In OOH Solutions By Pray Jani - May 28, 2021

The pandemic has put additional burden on the innovators, posing immense threat to our survival: Sanjay Sirpaul, MD, Sakshi Advertising.