How well do you know your client’s customer? The moot question for signage companies

In Research By N Jayalakshmi - April 20, 2020

We are living in an age when technology, environmental concerns, health safety awareness and information surfeit, all converge to redefine consumer expectations. Successful businesses are those that can factor in all of these and accordingly serve their customers better. This means being constantly cued into key market trends. For print service providers (PSPs), it means knowing what their clients’ customers want and staying updated on the latest printing industry/market trends. Here’s how. Read on…

Lockdown delays Green OOH manufacturing progress

In OOH News By Pray Jani - April 17, 2020

Arvind - Advanced Material Division maintains fabric manufacturing as a priority to kick-start business post the lockdown period

Publicis Groupe India launches report ‘Reboot To A New Normal’

In Research By M4G Bureau - April 16, 2020

Indian consumers are single-mindedly focusing on essential products, Immunity-boosting products and turning towards online purchases are a few key findings of the report

AAAI reaches out to Govt for key support

In OOH News By M4G Bureau - April 16, 2020

The association has made a representation to the I&B Ministry

Mondelez India supports communities with sweetness amidst crisis

In OOH News By M4G Bureau - April 15, 2020

360,000 units of biscuits and 2.3 million units of chocolates are donated to India FoodBanking Network across 12 major cities

Sudhanshu Vats resigns as MD of Viacom18

In OOH News By M4G Bureau - April 15, 2020

Rahul Joshi, MD, Network18 Group set to take over the role

Embassy Group extends support to underprivileged part of communities

In OOH News By M4G Bureau - April 15, 2020

The real estate company offers some relief to the affected community by providing meals

‘Fabricators caught in no-man’s land’

In OOH Solutions By Bhawana Anand - April 14, 2020

Sanjay Sirpaul, Director, Sakshi Advertising says that as a manufacturing business, OOH media fabrication is weighed down by heavy fixed costs, but with no external support

Imagicaa takes part in fight against COVID-19 Pandemic

In OOH News By Pray Jani - April 14, 2020

The theme park is arranging the supply of essential food to the hygiene level of the local communities in the neighbourhood districts

‘Footfalls at supermarkets not stirring advertising interest’

In OOH News By Bhawana Anand - April 13, 2020

Aninda Banerjee, MD, Enkon OOH says that brands are loathe to launch branding initiatives at supermarkets in these times