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'DOOH to grow with programmatic buying becoming new normal'
In Research By Bhawana Anand - June 12, 2020
GroupM’s report ‘Brand Safety’ mentions that DOOH as a medium will grow more advanced and complex as programmatic buying becomes more commonplace
Taxitop Media gears up with new partnerships
In OOH News By Pray Jani - June 12, 2020
The OOH media firm expands its horizon of services through multiple collaborations
Group M ropes in Ajay Mehta as MD for Kinetic Advertising India
In OOH News By M4G Bureau - June 09, 2020
The Kinetic leadership team will report to Ajay and he will report into Prasanth Kumar
RoshanSpace supports MAHA govt in “Mission Begin Again”
In Campaigns By M4G Bureau - June 09, 2020
Thanking the efforts of the state authorities, RoshanSpace runs a gratitude campaign to praise the efforts of Thackeray Govt.
Dr. Sandeep Goyal appointed as first CEO of Punjab CSR Authority
In OOH News By M4G Bureau - June 08, 2020
Newly set-up Punjab CSR Authority to look at attracting funds and streamlining various corporate social responsibility activities, in the State
‘Tier I OOH market recovery will be gradual, at best’
In OOH News By Bhawana Anand - June 05, 2020
Pawan Bansal, COO, Jagran Solutions expects regional brand participation in OOH to build up only when traffic volumes grow
Mounting business Raj Roshan casts safety net around its workforce
In OOH News By Pray Jani - June 04, 2020
Workers were provided with adequate financial resources, supply of essentials and travel arrangements
Early advertisers will get 5x advantage in OOH’
In OOH News By Bhawana Anand - June 02, 2020
Shavinder Singh Sandhu, Director, Leafberry expects advertising to pick up momentum given that traffic volume on the roads is getting back to normal
Interactive technologies add new dimensions to experiential marketing
In OOH News By Bhawana Anand - June 01, 2020
Industry experts share their viewpoints on ‘The Next Pivot’ in a webinar hosted by The Advertising Club Bangalore