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Wavemaker India bags media mandate for Sun Pharma
In OOH News By M4G Bureau - July 07, 2020
Sun Pharma is the world's fourth largest specialty generic pharmaceutical company and India's top pharmaceutical company
UAE’s Elevision takes programmatic route with TPS Engage, Broadsign Reach to reinforce SME support
In Digital OOH By Rajiv Raghunath - July 07, 2020
DOOH major’s “Support your Local Community” initiative launched in May was a big success in helping over 80 Dubai and Abu Dhabi based SMEs
How will COVID19 impact Green OOH drive?
In OOH News By Pray Jani - July 07, 2020
Green OOH to gain momentum with the likely increase in demand for eco-friendly products due to the pandemic
DMRC refers to government guidelines for defer rental payments
In OOH News By M4G Bureau - July 06, 2020
The metro authority shows support towards tenants but the final decision will take time as pandemic continues
India sees increased mobility under Unlock Phase 1, says Google report
In Research By Bhawana Anand - July 01, 2020
The data says that a rise in movement trends has been tracked in the areas such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential
Charu Malhotra joins Hindware as VP Marketing
In OOH News By M4G Bureau - June 30, 2020
Charu will handle the entire marketing gamut for Hindware, along with steering the new-age, super premium brand Alchymi and the luxury brand Queo
‘Conventional OOH strategy will be helpful to reach masses’
In Viewpoints By Bhawana Anand - June 30, 2020
Abhinav Iyer, General Manager – Marketing & Strategy, The Muthoot Group, spells out that conventional outdoor campaigns would be be crucial post lockdown to connect with wider audiences.
Sangeetha Sampath moves to 82.5 Communications as Group CD in Bengaluru
In OOH News By M4G Bureau - June 30, 2020
Earlier, she was with Mullen Lintas and carries vast experience across consumer categories
LG unveils advanced digital signage solution- LSAA
In OOH Solutions By M4G Bureau - June 28, 2020
LSAA series sets a new standard for LED signage solutions in the commercial display market offering superb picture quality, enhanced ease of installation and unbeatable value