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2214 News Found

What does poll conducted by Media4Growth say?
What does poll conducted by Media4Growth say?

In OOH News By Bhawana Anand - July 17, 2020

The poll shows that 79% of outdoor industry people believe that metrics and measurement will play a vital role for their business growth

Karnataka High Court gives nod for Covid19 awareness campaign with strict guidelines
Karnataka High Court gives nod for Covid19 awareness campaign with strict guidelines

In OOH News By M4G Bureau - July 17, 2020

The high court has permitted Bengaluru civic body to put up hoardings but with the condition to follow strict norms

‘OOH is becoming an essential marketing tool to be a part of new normal’
‘OOH is becoming an essential marketing tool to be a part of new normal’

In Viewpoints By Bhawana Anand - July 15, 2020

Atul Shrivastava, Group CEO, Laqshya Media Group talks about identifying the opportunity in adversity stating the example of recently launched ZEEL's teaser campaign

Moving Walls & TPS Engage announce Global DOOH Partnership
Moving Walls & TPS Engage announce Global DOOH Partnership

In OOH News By M4G Bureau - July 15, 2020

As part of the initial deal, Moving Walls Group’s supply-focused subsidiary, Location Media Xchange (LMX) will enable TPS Engage’s contextual OOH marketplace to provide advertisers with global access

Madison OOH launches OTS Measurement Updates for COVID19 Unlock times
Madison OOH launches OTS Measurement Updates for COVID19 Unlock times

In OOH News By M4G Bureau - July 13, 2020

As an extension to its existing Traffic Count Tool, the OTS COVID-19 update will help in providing current and realistic OOH estimations to clients and will be updated on a weekly basis

#13thJulykiTayyari: Mystery Solved
#13thJulykiTayyari: Mystery Solved

In Campaigns By Bhawana Anand - July 13, 2020

ZEEL creates stir with a teaser campaign rolled on the lines of #BanegiBaatSaathSaath, marking a positive comeback with new content, in association with Laqshya Media Group

‘Creating immersive, engaging, memorable OOH experiences’
‘Creating immersive, engaging, memorable OOH experiences’

In Gallery By - July 13, 2020

Saurabh Gupta, Director, Product, Ultraleap talks about technologies that enable spatial interaction between people and digital technologies to augment OOH advertising

OOH News Weekend Round Up
OOH News Weekend Round Up

In Gallery By - July 11, 2020

Find out what made headlines this week

How privatisation will impact railway advertising?
How privatisation will impact railway advertising?

In OOH News By Bhawana Anand - July 09, 2020

S. Kumar, MD of Srishti Group weighs in on the new shift taking place in the Indian Railways with regards to railway advertising

Canadian M&E major Quebecor signs up Broadsign to power its DOOH networks
Canadian M&E major Quebecor signs up Broadsign to power its DOOH networks

In Digital OOH By Rajiv Raghunath - July 07, 2020

The partnership enables Quebecor to easily sell, manage and distribute content across its fleet of premium bus shelter screens from one centralised platform

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