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Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report
In Research By M4G Bureau - July 29, 2020
The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers
SAP awards Global Media AOR to Omnicom Media Group
In OOH News By M4G Bureau - July 29, 2020
Cross-network “North Star” Unit Will Support SAP’s Marketing and Brand Acceleration
Honda City’s new campaign Absolute Supremacy to feature on OOH
In OOH News By M4G Bureau - July 29, 2020
The campaign resonates aptly with the City buyer who commands absolute supremacy and is assertive about the intelligent choices
Posterscope India elevates Fabian Cowan as Country Head
In OOH News By M4G Bureau - July 28, 2020
Cowan will be responsible for scaling up Posterscope’s business, nationwide and drive growth for the budding entities - Eunoia and Indeed Smart City and Deepak Kumar has been promoted as Director
AdMAVIN launches updated version of Mavin Media Monitoring application
In OOH News By M4G Bureau - July 28, 2020
It is a real time monitoring and reporting application to get quick update on ongoing OOH campaign
NEW BUSINESS OPPORTUNITIES IN THE NEW NORMAL
In OOH Solutions By M4G Bureau - July 27, 2020
The eBook provides graphic details of new business opportunities in banners, graphics, signages, and more
TV news, OTT content top entertainment preference scale: OMG
In Research By Rajiv Raghunath - July 23, 2020
TV, OTT audience growth point to potentials for OOH campaigns from category brands
Wavemaker India wins media mandate for Chumbak
In OOH News By M4G Bureau - July 22, 2020
The agency will manage offline and online media for Chumbak
