Results For "UP"
2214 News Found
Havas Media Group appoints Sanchita Roy as Head of West India
In OOH News By M4G Bureau - August 13, 2020
Prior to this, Sanchita worked with Omnicom Media Group India including PHD and has also had stints with Wavemaker and Mindshare previously
Runway restart maintains faith of brands in airport advertising
In OOH News By M4G Bureau - August 13, 2020
Brands gear up to capitalise tactically on airport touchpoints as passengers’ dwell time at the airport has gone up following the social distancing protocols
Fujifilm extends support to Indian PSPs with Buy Back deal
In OOH Solutions By M4G Bureau - August 11, 2020
The Buy Back Promotion invites print service providers in India to trade in older printers of any make for a significant rebate on any Fujifilm Acuity wide-format printer
OOH in Covid Times
In Viewpoints By M4G Bureau - August 10, 2020
Innovation and customer-centricity helped the OOH industry to come out stronger from the 2008 crisis; today, the industry is called upon to reinvent its business to overcome the unprecedented crisis caused by the Covid-19 pandemic
DDB Mudra Group wins IMC mandate for MMTC-PAMP, India’s top gold refiner
In OOH News By M4G Bureau - August 07, 2020
The media planning for the brand will be managed by OMD MudraMax
Maruti Suzuki to boost 'Move Up' philosophy via OOH branding
In OOH News By M4G Bureau - August 06, 2020
The brand targets aspirational audience with a 360 degree campaign having OOH as a supportive media
Telefonica retains Havas Media Group as global media partner
In OOH News By M4G Bureau - August 05, 2020
Havas Media Group has been Telefónica’s global media partner since 2014 in Spain, UK, Germany and Hispam
MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets
In Research By Rajiv Raghunath - August 04, 2020
Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities
Moving Walls appoints D Sriram to Its Advisory Board
In Digital OOH By M4G Bureau - August 03, 2020
Sriram has over 30 years of experience in the media and advertising industry across Asia
Cars24 onboards Ogilvy as creative agency
In OOH News By M4G Bureau - July 31, 2020
The agency will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through its integrated communications efforts