Results For "UP"
2214 News Found
Max Bupa Health Insurance asks people #AbNahiKharidogeToKab? in new campaign
In OOH News By M4G Bureau - October 21, 2020
The BSFI brand has launched a fresh 360-degree brand campaign
Calcutta HC ruling impacts OOH business of eastern India during Durga Puja
In OOH News By Pray Jani - October 21, 2020
According to media owners, usually, during Durga Puja festival, media occupancy rate is 90% but this time they are finding it difficult to keep even 20% of the media occupied; Sales have fallen by 70% and due to no pandal branding, accounting loss of approx. INR 1.5 crore business
‘If done right, audience data will deliver a major multiplier of investment to OOH media’
In OOH News By Rajiv Raghunath - October 20, 2020
Srikanth Ramachandran, Founder & Group CEO of Moving Walls asserts that in the new normal post Covid-19, planning and campaign inflight/post-campaign reporting are becoming vitally important for OOH
Havas Group India unveils results of Meaningful Brands 2020: COVID edition study
In Research By M4G Bureau - October 20, 2020
The study identified eight meaningful shifts across APAC that can help brands close the expectation gap between consumer and brand, created due to the pandemic
India saw positive growth in August & September onwards: Laqshya Media Group report
In Research By M4G Bureau - October 19, 2020
The highest monthly GST collection since the beginning of the lockdown was in September and monthly tax revenue for August crossed the tax revenue of the same month last year
‘Programmatic is contributing to DOOH growth’
In Digital OOH By Bhawana Anand - October 14, 2020
Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020
TAPTAP Digital teams with Broadsign to extend programmatic omnichannel offering to DOOH
In Digital OOH By Rajiv Raghunath - October 14, 2020
Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds
Lemma & VIOOH partner to scale up pDOOH offerings
In Digital OOH By M4G Bureau - October 13, 2020
The strategic alliance entails Lemma’s Demand Side Platform integration with VIOOH’s network of managed media owned programmatically-enabled screens to be accessed by users
Havas Group India bags creative & media mandate for JBL and Harman Kardon
In OOH News By M4G Bureau - October 12, 2020
With this win, Havas Creative India becomes the creative agency partner for all of HARMAN’s consumer brands, JBL, Harman Kardon, and Infinity
Essence wins integrated media mandate for jewellery brand Melorra
In OOH News By M4G Bureau - October 12, 2020
The scope of scope of work includes media planning, media activation and content innovation