Delhi metro footfall shoots up in second month of reopening

In OOH News By M4G Bureau - November 10, 2020

According to DMRC figures, the line utilisation in September was 6.8 lakh/day which increased to 12.2 lakh/day in October

Domestic air passenger traffic reaches more than half of pre-Covid19 level, says MOCA data

In OOH News By M4G Bureau - November 09, 2020

The reports released by Ministry of Civil Aviation and ICRA showed continuous recovery in passenger traffic where the capacity is expected to increase up to 75% due to festive season

Diwali brings cheers to media owners of Maharashtra Tier I & II cities

In OOH News By Pray Jani - November 05, 2020

Though OOH media demand has gone up for media owners but still they are facing various other challenges to make profit

Rachana Lokhande joins IOAA as member of Board of Advisors

In OOH News By M4G Bureau - November 04, 2020

Graphiads’s Mukesh Gupta, Maheshwari Advertising’s Sunil Maheshwari and Popular Advertiser’s Manmohan Maan are the other nominated members

Mohit Joshi elevated to CEO, Havas Media Group

In OOH News By M4G Bureau - October 30, 2020

This appointment comes as part of the acceleration of the group's overall growth strategy

Audience data will power outernet growth in sync with internet: Srikanth Ramachandran

In OOH News By M4G Bureau - October 30, 2020

Srikanth Ramachandran, Group CEO, Moving Walls points out that in the current Covid-19 impacted period, clients ask for more detailed campaign performance reports

Edelweiss Mutual Fund plans for OOH campaign in 12 cities to demystify Balanced Advantage Funds’ benefits

In OOH News By M4G Bureau - October 27, 2020

Using the analogy of a raider in the game of Kabaddi, the campaign will also spread across digital & TV

Nielsen enhances omnichannel campaign activations for advertising within Nielsen marketing cloud

In OOH News By M4G Bureau - October 26, 2020

Nielsen’s enhanced methodology supplies the programmatic ecosystem with audiences across a number of different digital marketing channels including display, video CTV, OOH, digital audio and social media

Rooftop media returns in Patna for Bihar Assembly Elections’ campaigning

In OOH News By Bhawana Anand - October 26, 2020

Patna High Court has granted permission that the rooftop private sites available in Patna can be used for display purpose during election campaigning

‘Experiential marketing industry has lost fortune in the last six months’

In Viewpoints By Bhawana Anand - October 22, 2020

Divanshi Gupta, Director, The Marcom Avenue, shares the state of BTL/experiential marketing industry, badly hit by the impact of Covid19 pandemic