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Tanishq sparkles with new ode to Earth
In Campaigns By M4G Bureau - January 05, 2021
Iconic, large format and cluster media have been utilised to bring out the beauty of the brand’s new collection of diamonds called ‘Moods of the Earth’
Moving Walls setting ground for unique Outernet Marketing Innovation Group
In Digital OOH By M4G Bureau - December 31, 2020
The initiative will see marketing leaders from various industries chart the future of outernet marketing
Campaigns that kept the OOH sheen alive in 2020
In OOH News By Bhawana Anand - December 29, 2020
These OOH campaigns revived the OOH appeal and brand spends on the medium, post lockdown
Burger King recalls 2020 grilling with a multimedia campaign
In OOH News By M4G Bureau - December 28, 2020
The campaign comprises a new TVC, Print, OOH, Mall signage’s & In store promotions
Digital printers show positive outlook, says study
In Research By M4G Bureau - December 24, 2020
The research conducted by Roland DG in UK among 343 digital printers across applications, showed that over a third of them were planning to scale up their production capacity
Wavemaker India retains media duties of Perfetti Van Melle
In OOH News By M4G Bureau - December 18, 2020
Additionally, the agency has been appointed by the sweets giant to handle the account in other main markets US, China, Netherlands – as well as in the UK, MENA, Belgium, Turkey and Indonesia
Philips PPDS launches new LED range with unique features
In OOH Solutions By M4G Bureau - December 18, 2020
The new Philips L-Line 7000 series, positioned as the company’s most flexible and versatile LED range to date, overcomes many traditional limitations and comes with new features such as the ‘Dynamic Power Saving’ technology, allowing for up to 20 % lower running costs
MMA-GroupM report offers post-Covid market reckoner
In Research By M4G Bureau - December 17, 2020
MMA in association with GroupM released its report ‘Modern Marketer Reckoner’ which highlights the consumer shifts that have happened in 2020 and indicates the way ahead for marketers to ride the digital wave
Construction uptick boosts OOH recovery in Bihar
In OOH News By Pratima Pareek - December 15, 2020
Media owners reckon business recovery will be faster once Covid19 mass vaccination gets underway
Mamaearth appoints Essence as integrated media agency
In OOH News By M4G Bureau - December 14, 2020
The agency will be responsible for media planning and activation for brand building and awareness campaigns