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Times OOH powers Amstrad-branded live weather updates on Mumbai airport DOOH screens
In Campaigns By M4G Bureau - May 03, 2021
The updates run on 52 screens, targeted at both inbound and outbound passengers
Moving Walls’ LMX partners Australian online ad platform CAASie
In Digital OOH By Rajiv Raghunath - April 28, 2021
LMX SSP ‘LMX Connect’ will be integrated with CAASie.co’s DSP to enable flexible budgets and durations to SMEs and agencies buying OOH advertising.
LPFLEX takes up Title Sponsorship of OOH Expo 2022 to be held in Mumbai on Jan 21-22
In OOH News By M4G Bureau - April 19, 2021
Market leading digital OOH signage solution provider LPFLEX takes up title sponsorship of the OOH Expo. The exposition will witness 70+ global participants showcasing cutting-edge technologies and solutions that will reshape the contours of Indian OOH business.
‘We do see a spring awakening for the industry’
In Viewpoints By Rajiv Raghunath - April 19, 2021
Barry Frey, President & CEO, Digital Place-based Advertising Association (DPAA) underlines the imperative of impressing upon brands and agencies about today’s OOH with Its digital and data infused capabilities. He also points out that when trade associations are formed and leaders in the industry come together under one umbrella association, brands begin to notice and revenue begins to flow to this media sector.
Live IPL updates on Mumbai airport DOOH screens create strong branding opportunities
In Digital OOH By M4G Bureau - April 16, 2021
MCX, Nihilent Technologies partner Times OOH in showcasing the IPL cricket updates on digital screens at T2, Mumbai Airport.
Publicis Groupe announces major senior level shuffle
In OOH News By M4G Bureau - April 15, 2021
Sejal Shah, elevated to the role of Managing Director and Head - Publicis Media Exchange, will continue handling OOH.
Mondelez India plans activation for Cadbury Dairy Milk Lolly launch
In OOH News By M4G Bureau - April 15, 2021
The launch will be supported by a strong sampling plan to generate consumer trials coupled with strong in-market activation plans.
Sanjay Kaul launches start-up to enable brands tap rural markets
In OOH News By M4G Bureau - April 14, 2021
The new venture Last Mile Channel Enhancement is a tech-enabled b-2-b aggregator that will cater to brands’ last mile challenges.
Coca-Cola India’s bottling arm & Rajahmundry municipal body launch plastic waste management drive
In OOH News By M4G Bureau - April 09, 2021
The initiative called ‘Swatchata Hero‘ launched by Sri Sarvaraya Sugars Ltd along with Rajahmundry Municipal Corporation (RMC), has several branded kiosks and selfie booths set up along with collection vans in 50 wards of Rajamahendravaram.
A razor sharp statement?
In Campaigns By M4G Bureau - April 08, 2021
This Super-Max OOH display has been making the rounds on social media for its sheer innovation and simple brilliance.