Programmatic DV360-enabled campaign debuts in the Philippines

In Digital OOH By Rajiv Raghunath - September 09, 2021

Moving Walls integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of OOH on four iconic screens in Metro Manila.

Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer

In OOH News By M4G Bureau - September 06, 2021

Ajay will report into Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India and will be responsible for accelerating dentsu India’s creative businesses under one optimised service line.

OOH is the superstar for Star Pravah’s new show promo

In Campaigns By M4G Bureau - September 06, 2021

Active Media Innovations partnered with Star Pravah for the launch of their new dance reality show 'Mi Honar Superstar' to create a larger-than-life sensation around the show in Maharashtra.

Havas Group India appoints Pritha Dasgupta as CMO

In OOH News By M4G Bureau - September 01, 2021

Pritha will be based in Mumbai and report to Rana Barua, Group CEO, Havas Group India. In her new role, Pritha will be driving the marketing and communications function of the Group and all the network companies.

US OOH revenue up 38% in Q2 2021 vs Q2 of 2020; DOOH sees 80% growth

In OOH News By M4G Bureau - August 27, 2021

Top 10 advertisers in the second quarter: Geico, McDonald's, Apple, Allstate, Anheuser-Busch, Coca-Cola, HBO, Universal Pictures, Google, and the New York City Department of Health & Mental Hygiene.

‘A strong trade body would help the industry wade through troubled waters’

In OOH News By N Jayalakshmi - August 27, 2021

What is the role of an industry body at a time when business is limping back to normalcy post pandemic? Outdoor Asia reached out to media owners to get their views on the role of a national or regional trade body in supporting the OOH industry’s growth, in terms of these four aspects: A. Policy Policy advocacy and discussions with regulations B. Access to technologies and digitalisation of OOH C. Training/retraining of OOH professionals and D. Discussions with OOH planners and buyers on brand engagements, campaign durations, timely payments, etc. Here is the first part of their take.

UK’s Ocean Outdoor wins £30 million DOOH contract from Canary Wharf London Group

In OOH News By Rajiv Raghunath - August 23, 2021

This new contract is an important win which reaffirms Ocean’s partnership with a renowned global destination and our ability to offer clients a seamless, premium network right across London: Ocean CEO Tim Bleakley.

Market trends point to bright future for retail media networks: Expert panel

In OOH News By M4G Bureau - August 19, 2021

Market trends point to bright future for retail media networks: Expert panel.

Wrap2Earn revs up the growth engine with technology accelerator

In OOH News By Rajiv Raghunath - August 19, 2021

Elmer Dsilva, Founder & CEO of Wrap2Earn talks about the company’s business approach in the cab branding space.

Leafberry’s Supernova beams Kanye West’s intriguing ‘Donda’ campaign

In Digital OOH By N Jayalakshmi - August 18, 2021

Kanye West music launches are often preceded by chaotic and brilliant marketing campaigns; Supernova is cut out for delivering the big impact for such a campaign.