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2214 News Found
Broadsign teams up with Gable, SageNet, Seneca to deliver in-store marketing platform for multi-brand retailers
In OOH News By Rajiv Raghunath - September 22, 2021
Custom solution enables retailers to deploy, manage, and monetize in-store digital marketing networks to enhance the shopper experience and attract omnichannel ad spend
dentsu India promotes Rahul Vengalil to Managing Partner, Isobar
In OOH News By M4G Bureau - September 21, 2021
Rahul will report into Heeru Dingra, CEO, Isobar India group and will be responsible for building the business with creative & experience as the key focus for future growth.
Global Advertising wins rights for DOOH screens at 5 rly stations
In Digital OOH By N Jayalakshmi - September 20, 2021
The Noida-based media owning company has acquired the rights for installing digital OOH screens above PET bottle crusher machines at five railway stations.
IOAA steps up measures to reinforce transparency & accountability in Indian OOH business
In OOH News By Rajiv Raghunath - September 20, 2021
Credit Control Committee to meet today; list of legal media in Mumbai & Delhi NCR to be shared with AAAI.
dentsu India elevates Sahil Shah to Managing Partner, WATConsult
In OOH News By M4G Bureau - September 17, 2021
Shah will continue to report into Heeru Dingra - the newly appointed CEO of Isobar India group.
‘50% of consumers likely to increase festive spends in 2021’
In Research By M4G Bureau - September 17, 2021
The ‘Decoding Consumer behavior and Winning the 2021 Festive Season’ Playbook handbook launched by MMA, GroupM and Amazon Advertising set the expectations for marketers on consumer sentiment, along with recommended strategies for the Diwali season.
Havas Media Mumbai adds new businesses worth INR 500+ crore in 2020-2021
In OOH News By M4G Bureau - September 14, 2021
The move follows the strategic restructuring of Havas Media Group India’s senior management a few months ago.
Dentsu India 2.0 bolsters digital,experiential & PR offerings under Isobar India
In OOH News By M4G Bureau - September 14, 2021
Heeru Dingra, previously Chief Executive Officer (CEO), WATConsult, will lead the group as its CEO, reporting into Amit Wadhwa, CEO, dentsu Creative India.
OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform
In OOH News By M4G Bureau - September 13, 2021
OHAAP members will be able to plan static and DOOH campaigns more holistically while adopting a data-first approach to its programmatic campaigns with advanced capabilities such as dynamic ad-content serving, audience retargeting, use of various triggers such as weather and time-belting.
Broadsign, Sightcorp team up to deliver data-driven audience reporting solution for DOOH campaigns
In Digital OOH By Rajiv Raghunath - September 09, 2021
Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control CMS and Broadsign Reach SSP.