‘We think through & through as a media owner’

In Gallery By - March 21, 2022

Mark Bracey, Co-Founder & Commercial Director of DoohClick, a state-of-the-art ad tech platform and network for OOH media owners and operators, says, “We focus on enabling our customers to do the sales and development of iconic sites, and let us do all the boring parts in the background. Because we have been in the media world, we understand the stresses & strains of being a media owner.” Delivered via a single interface, DoohClick provides complete sales support, dynamic scheduling, improved analysis and fast reporting.

Tata Tea Premium celebrates Holi party in Metaverse

In OOH News By M4G Bureau - March 18, 2022

Makes debut in the metaverse world in line with brand’s focus to deliver distinctive customer experiences

‘Standardisation of formats, right pricing of media, upskilling of workforce, first party data application key to pDOOH growth in India’

In Digital OOH By M4G Bureau - March 17, 2022

Dipankar Sanyal, CEO, Platinum OOH, Vinkoo Chakraborty, Business Head, Rapport, Gulab Patil, CEO of Lemma, and Syed Haseeb Arfath, Chief Technology Officer, Signpost India brought forth the key factors that will determine the success of programmatic DOOH in India markets.

AAAI announces contest to redesign logo

In OOH News By M4G Bureau - March 16, 2022

The Advertising Agencies Association of India (AAAI) has announced a contest to redesign its logo to reflect the future of advertising. The contest is open to all creative individuals and advertising agencies and the last date for receiving entries of the designs is April 15, 2022

Celebrated mountaineer Satyarup Siddhanta shares inspiring life lessons at India Talks OOH

In OOH News By N Jayalakshmi - March 15, 2022

Sharing some amazing life experiences, celebrated mountaineer Satyarup Siddhanta, who holds a Guinness World record for being the youngest in the world to climb the highest mountains and volcanoes of all the seven continents, inspired an awestruck audience during his talk on the theme - ‘Scaling new peaks of excellence – meeting challenges head on’

Stable contracts, proper legal system, vision & reputation vital to attracting big investments to OOH: Noomi Mehta, Chairman, IOAA

In OOH News By M4G Bureau - March 14, 2022

Attribution is central to OOH audience measurement; IOAA is making a start. “Ultimately we hope to go toward making a unified measurement system to that we can evaluate the effectiveness of an OOH campaign,” said Noomi.

“You can’t switch off OOH, it’s always on,” says Brand Guru Jagdeep Kapoor

In OOH News By M4G Bureau - March 14, 2022

Jagdeep Kapoor, Founder Chairman & Managing Director, Samsika Marketing Consultants, kept the audience riveted in his engaging presentation on the theme: ‘How OOH Reinforces the marketing muscle of regional & startup brands’ at the in-person ‘India Talks OOH’ Conference held in Mumbai on March 8.

India Talks OOH Conference in Mumbai today

In OOH News By M4G Bureau - March 08, 2022

The conference will be held at Sahara Star hotel

‘Programmatic has really stepped up in OOH’

In Viewpoints By Rajiv Raghunath - March 08, 2022

Barry Frey, President & CEO, DPAA, a leading global trade marketing association connecting OOH media with the advertising community while moving OOH to digital, shares his insights on the factors that are catalysing OOH growth in a rapidly evolving media environment.

India Talks OOH Conference in Mumbai tomorrow

In OOH News By M4G Bureau - March 07, 2022

Focused sessions on OOH growth drivers, OOH marketing, programmatic DOOH, industry initiatives, and much more