Avery Dennison fortifies its presence in India by commencing operations of state-of-the-art manufacturing facility in Greater Noida

In OOH Solutions By M4G Bureau - April 26, 2022

The operations will ramp up to full scale over the next few months; the company earlier had announced a Rs 250 cr investment for setting up its new manufacturing plant

360 Creations incorporate Lemma’s programmatic offerings, boosting 750+ residential DOOH screens

In Digital OOH By M4G Bureau - April 25, 2022

Teaming up with Lemma, 360 Creations has upgraded over 750+ residential screens with programmatic capabilities across Bangalore, Hyderabad, Chennai & Coimbatore.

Infrastructure growth, rising income levels make rural areas increasing attractive to brands, say experts

In OOH News By M4G Bureau - April 25, 2022

A Rural Marketing Association of India (RMAI) virtual meet brought forth the factors driving rural market growth

RMAI to organise fireside-chat focused on Evolution of Rural Marketing

In OOH News By M4G Bureau - April 22, 2022

The webinar is part of an ongoing webinar-series organised by RMAI on the Decade of Change

Dabur engages devotees at Kamakhya Devi temple with Rheumatil foot massage camp

In Campaigns By M4G Bureau - April 21, 2022

The brand set up a specially designed Rheumatil foot massage camp near the famous Kamakhya Devi temple in Guwahati on the occasion of Chaitra Navratri, which attracts lakhs of devotees.

Vinit Kumar joins Madison Media Plus as VP

In OOH News By M4G Bureau - April 18, 2022

Vinit has over 16 years of experience in all facets of media ranging from Integrated Marketing Communications and Strategy to Digital Marketing and Analytics

Primedia introduces Prime XOOH to ‘to develop ideas that bring the extraordinary into play’

In OOH News By M4G Bureau - April 18, 2022

With the introduction of Prime XOOH, the leading Africa focused media and advertising group will have a focused collective of multi-disciplinary individuals to develop novel and strategic solutions to entice advertisers and delight audiences

Laqshya Media crafts immersive 3D anamorphic installation for Tanishq

In Digital OOH By M4G Bureau - April 14, 2022

The display, installed at Bandstand Promenade, Bandra in Mumbai, creates an anamorphic illusion or anamorphosis, which is a distorted projection that reveals itself once the onlooker occupies a specific vantage point

Omnicom Media Group launches programmatic marketplace for point-of-purchase 80,000+ screens in US

In OOH News By M4G Bureau - April 13, 2022

Live since April 8, this private marketplace (PMP) gives OMG clients preferred access to net new and existing consumer touchpoints and the latest advances in place-based inventory from leading retail vendors/networks

Xperia Group innovatively highlights Magicbricks ‘Property Sahi. Services Sabhi’ value proposition

In Campaigns By M4G Bureau - April 13, 2022

The innovation highlights each of the services offered by online property marketplace