Hivestack launches research division for in-store, programmatic media activation in the metaverse

In Digital OOH By M4G Bureau - May 13, 2022

Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative

Nippon Paint India launches pan-India ‘Rangon Ke Badshah’ campaign to support garage painter community

In Campaigns By M4G Bureau - May 12, 2022

The brand announces attractive prizes for the contest

RailTel announces RPF for RDN projects to be submitted by May 23

In OOH News By Rajiv Raghunath - May 11, 2022

Replies to the bid queries and Corrigendum-2 uploaded on RailTel websites

Deepa Gupta made VP -West & South, MOMS Outdoor

In OOH News By M4G Bureau - May 10, 2022

In her new role, Deepa will be accelerating the overall business growth in the West & South regions.

Broadsign announces support for System-on-Chip Smart Screens & Solutions

In Digital OOH By M4G Bureau - May 09, 2022

OOH ad-based CMS and player for SoC signage debuts ahead of ISE 2022; streamlines the delivery of campaigns across a range of popular smart screens

PVR Cinemas collaborates with XPERIA Group to introduce industry-first experiential in-cinema advertising in India

In OOH News By M4G Bureau - May 06, 2022

The innovation aims to create immersive experiences for the consumer for advertising content across different touchpoints in the cinema.

Connect OOH, Publicity Parlour craft an innovative, multi-city campaign for Vadilal

In Campaigns By M4G Bureau - May 05, 2022

Vadilal Group has invested in the two agencies the duties to manage the brand’s OOH media strategy, planning, buying, negotiation and campaign implementation

OAAA forms Brand Council to amplify OOH role in omnichannel marketing mix, other areas

In OOH News By M4G Bureau - May 05, 2022

We are excited to work together with this esteemed group of brand leaders, states Anna Bager, President and CEO, OAAA

DDB Mudra Group appoints Aniruddha Deb as EVP & Head of Business - North

In OOH News By M4G Bureau - May 05, 2022

In his 19+ years of brand stewardship experience in advertising and marketing, Aniruddha has worked with global businesses like Unilever, Nestle, Wipro, Samsung, LG, HSBC, Vodafone, KFC and Subway

'The real challenge in the industry is its fragmented nature'

In Viewpoints By N Jayalakshmi - May 03, 2022

Material suppliers play a crucial role in the whole signage eco-system. Nishant Gattani, Director - Jyoti Suppliers, who has over 20 years of experience in the industry, shares his take on the opportunities and challenges in the signage eco-system.