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‘Improved rail passenger amenities will create more commercial opportunities including advertising’
Sudhanshu Mani, Railway Consultant & Creator of Train 18 talks about the imperative of enhancing the quality of rail passenger amenities that in turn will open up new investment opportunities for media operators and attractive options for advertisers, in conversation with Rajiv Raghunath.
Australian retail media pioneer Cartology advances retail media network with Broadsign
In Digital OOH By Rajiv Raghunath - June 15, 2022
Cartology taps OOH advertising platform to advance content management and delivery for digital displays across Woolworths retail locations.
Srishti Group, Armour Digital OOH enter strategic partnership
In OOH News By Rajiv Raghunath - June 15, 2022
The collaboration is designed to drive DOOH expansion in the southern markets
Globally OOH to grow at 26% in 2022: GroupM Mid-Year Advertising Forecast
In OOH News By M4G Bureau - June 14, 2022
Global advertising industry growth pegged at 8.4%
Abhinav Iyer, GM - Marketing & Strategy, Muthoot Finance & The Muthoot Group, part of OAA 2022 jury
In OOH News By M4G Bureau - June 14, 2022
Over the last 8 years, Abhinav has led a plethora of transformational marketing initiatives for Muthoot Finance, including the engagement of Amitabh Bachchan as the Brand Ambassador, partnering with Chennai Super Kings as their Principal Team Partner, associating with India Super League and Jaipur Pink Panthers, to name a few
Ultraleap’s touchless tech available on BrightSign platform
In Digital OOH By Rajiv Raghunath - June 09, 2022
Touchless tech now optimised to work on BrightSign’s XT1144 media player for more immersive experiences
‘Signage business can scale up considerably in India’
In Viewpoints By N Jayalakshmi - June 07, 2022
Venkatesh R G, Managing Director, Diamond Signages, one of the oldest and leading players in the signage space, talks about the opportunities, challenges and recipe for success in signage business.
One Club’s Portfolio Night 2022 draws participation of 55 promising creative minds
In OOH News By M4G Bureau - June 03, 2022
The event was co-hosted by three Omnicom agencies — DDB Mudra Group, BBDO India and TBWA\India at the Mudra House in Mumbai.
Broadsign expands pDOOH portfolio in the US & Australia
In Digital OOH By Rajiv Raghunath - June 01, 2022
Ad tech company rebrands Campsite DOOH demand-side-platform (DSP) as Broadsign Ads, extends platform to support new regional markets
JCDecaux unveils ESG strategy for next 8 years
In OOH News By M4G Bureau - June 01, 2022
The OOH major aims to support the circular economy, promote outdoor advertising as a catalyst for ecological and social transition and work towards the decarbonisation of the economy and society